{ title: 'The Long Island news and the owl. (Rockville Centre, N.Y.) 1919-2000, April 05, 1923, Page 7, Image 7', download_links: [ { link: 'http://www.loc.gov/rss/ndnp/ndnp.xml', label: 'application/rss+xml', meta: 'News about NYS Historic Newspapers - RSS Feed', }, { link: '/lccn/sn95071443/1923-04-05/ed-1/seq-7/png/', label: 'image/png', meta: '', }, { link: '/lccn/sn95071443/1923-04-05/ed-1/seq-7.pdf', label: 'application/pdf', meta: '', }, { link: '/lccn/sn95071443/1923-04-05/ed-1/seq-7/ocr.xml', label: 'application/xml', meta: '', }, { link: '/lccn/sn95071443/1923-04-05/ed-1/seq-7/ocr.txt', label: 'text/plain', meta: '', }, ] }
Image provided by: Alene Scoblete, Rockville Centre Public Library; Tom Tryniski
rf' €: C. PENNINCTON / TALKS TOL L PRESS - ON BUY AT HOME Emphasizes the Necessity of this Local Stores to Advertise Their Limited Brands of Goods C. C. Pennington, assistant passen- wer agent of the Long Island r‘llrold at :the land Press As- was the principal a meeting of the Lon sociation, beld in Long Island City, last Monday afternoon. He spoke on/ the subject of \Buy at Home,\ and | made an eloquent address, stressing the point that when the local store Is limited to a few brands of he can create a demand for those} limited lines by | advertising . them, thereby making popular what at first appeared to be occasional sellers, \It seems <quite appropriate said Mr, Pennington that a representative of the Long Island Railroad should address the Long Island press on the Buy-at-Home idea,. because the thought was originated. by the Rail- Youd Management back in April, 1917. \Prior to that time, theRailroad ron what were e/mmonly known as) shopping excursions to New York City and Brooklyn, once: or twiee m, year, in order to give the people along | the line an opportunity to shop in, the | big city stores and, incidentally, to! build up the Road's non-commission; % LONG ISLAND NEWS AND OWL, THURSDAY, APRIL 5, 1923 , This i New: Yorkmust business people the: loca} merchant cultivate. to, how prosperous: our communities \ F Former Secretary of Interior Fall, of Texas, called upon President would-be, because the small town is the recognized big factor in the buying ifield, no matter how you may look at t. \The average New York, who comes from his little niche in the big stone structure, considers for a time that the suburbanite is & 'hick' who' hops to and from the city each day, and pays railroad fares and huge' taxes on his house and gurden, and does noth- ing but. work, without pleasure of any kind. But we find that the average city- man spends little for home com- forts- and furnishings,the landlord and amusements pruning his income until there is little left, while the peo- ple of your town and my town enjoy the same gomforts, conveniences, lux» entertain- hour trains into revenue . producers. | uries, literature, sports, e The big city stores made much of| ments and educational facilities as the these excursions, and offered such in-' urbanite. So the small town man is <dlucements as sales of merchandice on a big factor, after all, when measured these days and the rétum of carfareagainst the city man, by his buying with purchases amounting to$10, -- | power and his ability to pay. mese shopping excursions _ hurt; _ \Out in the suburbs we'meet real the small merchants of Long Island People-democratic, friendly, neigh- more or less, and we finally awoke one| betly people, who have the time to morning to a 'realization that - they | 8¢t dequainted and to be friendly. Be- constituted a selfish move on our Jing home-lovers, they are continually und, moreover, were retardingthe up-| Planning to make their homes hap- building and progress ofof the Island. | PCF and more attractive. | Among the With the discontinuarce these ex-, Romé-lovers in these small towns we tursions came the slogan which has Nd bigof men and their-families, many ected as the subject of my | CAPtains industry, bunk presidents, general managers, .and seores of men on whose shoulders rest great respon- sibilifieill in the andustlfiul world. - We \ ® meet them at the- station and travel people are reminded by “5mm“; with them in the trains. And in these just what the merchant RAS t0 8€1l)| angi towns there is alway j a v i & ° ' ys something much of their patronage cn be be done, one place or another; a ”Tale popular brands of canneq| cement walk to be laid, the house to woods, the various patent medicines,] be painted, a plumbing job to be done, the popular automobile tires, the best DC draperies to buy, new records for of paints, and I could go along “d‘mztphonograph; new this and new ate a i me | \w fne a R enumerate a hundred different com-| At evening time you will observe modities which are household | rors merchants, 660, alighting from and we know thein and ask for them i , , M [the train, and will note that almost 23mm“ we have seen them advertis) ong oup of every three carries a wack Any housewife knows that when she gets the Del-Monte brand of can-| MW® And each package repmsenfie: s R r rchase made in the big ci med goods, she is getting high-class | PU R goods. And so it is up to the loeal| 109; the express office is high mechant to stock up his store with] With merchandise, bicycl stoves, ice hines, advertised articles, ause we \who Acuum cleaners,. washing know advertising have faith enough and a hundred other household neces: Advertising is the keynote of the local merchant's success, and if the dise and (“tun coming ., town from wholesale grocery and big furni- ture houses. \Is it any wonder then, that the big thing when that anything has been | <irilled into them by good conservative advertising. at hane will teil | \The small merchant wi ell us| . g that there is such a variety of goods | HY advertise and are keen : on the market that he cannot carry the gthall town customer? It is a fact all. That is true, but we seldom see| that there they find potential cash cus- the many brands of tomatoes and peas | £0mers, responsible home-owning cus- that we find on the merchants shelves | 9mers, the best and most satisfactory advertised, and it would be just as| easy for him to sell the advertised | brands at a few cents more and have| a well satisfied customer, as it is to sell an inferior brand that may not be} called for again. I \L was just reading in 'Printers' Ink! the other day, that the Campbell ) people formerly had 171 varieties of canned goods, but have decided to cut | this number down to 21, because the! larger number was lost in the shuffle, and could not be thoroughly exploited through their regular advertising channels, With 21 varieties they can concentrate their advertising, and pro- fit better on this smalle number, This decision on~the part of the Campbell people backs up my argument that the merchant need not carry every brand, but only the advertised ones. \There is nothing so aggravating to the average housewife as for. her to ask the local merchant for Baker's Cocoa, and have him tell her he hasn't Baker's, but has something just as good, if not better. 'The same thing! applies to the drugiist, who tells. the! mn asking for Slogan's Liniment;| that he hasn't Sloan's but that he hits Brown's Liniment, which is much bet- tep But his doctor or his friend 'told | him to. get. Sloan's. | sult? He walks out of the store dis- gusted, and buys Sloan's when he goes | to New York, and is further discour>| aged in dealing with that druggist, | ulways feeling that he does not keep | what he wants, but would try to nll‘ him something else. I \Now 1 chants cannot keep on hand every l brand of goods like the bigger stores in the city, but they ean watch tha‘ very sort of thing, and out aj all! Int outfit-fink: for, ertising local paper that they have them, and endeavor to build up a busines with articles, which will to such clientele a merchant can have. \These home-loving people find time to think, read and plan, and the mer- chant who overlooks the possibilities of a thinking, reading and planning patronage, shuts his eyes to sources of great distribution of his . stocks, commodities or service. \Today thousands are turning their eyes to the small towns of Long Isl- and, following the example of their friends and relatives, patterning after the sensible example of health-building home-owners, following the lead of those who are determined to stake {their elaims to a haven in the days; to come. Every ingenious method known to good salesmanship must, | therefore, be practiced by the local megfiw to corral at least a portion of this trade. \In the dast analysis, advertising, consistent advertising, is the predom- inating factor in teaching the public to buy at home, without which the path to the success desired is a long one, always bearing in mind that 'if| a man. build. a better mouse-trap than his nelghbor, though his home be in the woods, the world will beat a path to 'his door.\ \In line with the buy at home idea, What is the re-| the passenger department of the Long Island Railroad is working hard in the interest of its own business, and inci- dentally is practicing the surmrestion 1 have made of advertising, on which the. suecess of this 1 hinges. \Being a foster child of the great Pennsylvania system, we are natural- ize that our local mer- Lly interested in giving a service to Long Islanders similar to what they would get at a New York ticket office, mduwehmflmdon-Io-Wn rincipal ticket on Long Island, Iman tickets to 'all points gflfifl; KAMW vertishg in m to encourage Harding, accompanied by wife, good-by when this picture was taken. offer through checking of baggage, elimination of a wait in securing ac- commodations at New York City, an- possible disappointments incident to zecommodations being sold out, and in this connection, the Long Island Railroad has built up during the past year a new business for the Pennsyl- vania Railroad, all of which is due to consistent advertising. Lynbrook's Officials Take New Offices With Ceremony Village President Stauderman of Lynbrook and the members of his of- ficial family received a warm welcome at the inaugural ball on Monday night in Mechanics' Hall, Blake avenue, In fact, the greeting was so enthusiastic that a. large floral horse-shoe bore silent evidence of a greater tribute. The auditorium was comfortably filled when Chairman Charles Duff welcomed them with appropriate re marks, He then introduced Aaron Lent, who paid a high tribute to the village president and declared that his election was a personal triumph, and meant progress for Lynbrook. At the close of his remarks, Eddie Flanagan and Louis Albrecht brought the handsome floral display to the rostum, where the official family was seated. President Stauderman responded in a lengthy address, which might be construed as his presidential message, in which he reviewed the past and the present, and predicted the future of Lynbrook as part of a great south shore municinality. Each new oficial was introduced and of the concrete road proposition. He said that he would rather have been upon the shou Johnson to administer the oath of of- fice to President-elect Philip Stauder- man and Trustees Degnen, Silva, Steinbuch, Peace, Ingle and Winter. William Stephany, a notary, did the same little thing for the village clerk. No changes were made in the person- nel of the police department on Mon- day night. It is thought if any are peuntemplated it will come to a head in | a future meeting 6f the board. } Frank Johnson was appointed vil- ”age clerk, tax collector, and will have a supervisory capacity over the street work. He will receive $4000 per year for the combination of duties. Out of that he will pay his assistant $1500, the present deputy village clerk. The new arrangements mean a raise for both officials, without entailing much the collection fee for taxes will be turned back into the village funds. The sessions of the board have been designated as the first and third Mon- days of each month, including in all probability u number of special and adjourned meetings. . > ° hen the board assembled, each trustee was given a typewritten copy of the transaction planned for what the law terms the organization meet- ing. This, itis said, was to act as a guide for the. new members of the vil- council. tatorial, although he had been accused of being somewhat of a dictator, Trustee Winter pleaded for a unity of spirit when the welfare of the en: tire village was concerned. The vil- lage Kai-km agreed with him and told the board so, > Joseph McPeak was appointed vil- lage engineer at a salary of $100 Tr mammomumlhul foot for € nes. spoke briefl§. Trustee Steinbuch con- | gratulated the voters on the success & defeated than have had the road im-| f Iders of Clerk] ® additional expense to the village, as} ren,. to bid E. Rockaway Inauguration Revives Ancignt Custom George Washington's journey from his estate at Mount Vernon to New York City to take the oath of office on that historical spot in Wail street, his tory recalls as one of the triumphs, although it took. several. d Abe Iéneoln, the- rail-splitter, from Tllin- ols, took a-similar trip from his home in Springfield to Washington, D. C. He too received an enthusiastic re- ception. President James Reynolds and Trus- tee Clyde of East Rockaway were ac- corded the same honors Monday night. Washington travelled by boatmadNer Washington made; his trip by boat and 'on the back of his charger. Lin- coln, at a later date, went by rail. Reynolds and Clyde found themselves back in the days of Grover Cleveland, James A. Garfeld 'and Benjamin Har- rison. The East Rockaway president and one member of his cabinet rode to the inaugural hall in an open barouche drawn by a broného, full of pep, and the ribbons held by Joseph Shandley. | dressed in East Rocknway's exclusive | style of livery. William Robbin arly attired, was \I Am [James,\ the footman. The equipage passed through the streets of the old seaport amid the | cheering populace, to the village office. President Reynolds was met at the | railroad. station, and Trustee Clyde, | with more ancient pomp was \called | for\ (do you get it) at his home in Dean street. sim- Ready, | President Reynolds, Trustees Mar- man, in? Village were swom Clerk Curtis. * The board designated Charles Cur- tis as clerk. The policemen tinued in service. Trustees Clyde and Langdon were appointed a committee to recommend a street commissioner. Trustees Martin and Eustace, a com- gum.- to mud a hug officer. he question ' ignation official paper was laid over, Meeting nights are second and fourth Thursdays. Trustee Clyde suggested that resi- dents be invited to mall u postal eard tothe village offite when they: ob- served a street light was not burning, as the receipt of such cards would be a record which could be referred to the lighting company, Soon after President Reynolds anc the remainder of the board, under the {escort of Trustee Eustace and former I President Walter Johnson,.were usher> ed into the hall. As President Rey- nolds crossed the floor the curtain on the stage was drawn, and a beautiful five-foot floral horseshoe, bearing the word, \Success was displayed, while the crowd sang, \Hail Hail, the Gang's All Here.\ - The members of the board ascended to the rostum and were introduced by Trustee Eustace. William H. Moore, president of the East Rockaway Wel- fare League, was called upon for an address. So was Former President Walter E. Johnson and: President Jubes Reynolds,, who said: \I didn't think & surprise party went with the office of Village President. 1 had heard of surprise parties in my childhood and had enjoyed many of | them, but I didn't think I was to live Ito this age and then become the prin- cipal of such an event. There seemed to be a series of surprises. 'The vil- lage office will be open for complaints at all times, and if residents will ap- pear before the board and explain the needs of the village we will surely try to take care of everyone. I thank you sincerely.\ The grand finale was dancing and | refreshments, served by the ladies, Although one of the most stubbornly contested elections in East Rockaway's history had just passed, the first in- augural ball proved a grand success | and was exceedingly well attended. | | FIRE DEPT. NOMINEES | 'The following nominations have {been filed with Lynbrook Fire Coun- {cil: Norman Cowper, chief; Henry Schweitzer, first assistant; Wilbur , Abrams and Harry Peters, second as- sistant, The only contest is that be- 'tween Peters and Abrams. Luncheon, 60¢ Special Attention Given 238 MERRICK ROAD Rockville Centre's Newest Eating Place Afternoon Tea Sunday Dinner, $1.25 Dinner, $1.00 to After-Theatre Parties ROCKVILLE CENTRE, L. I \BRAWN OF S E L hereafter will be {erection on the si 4 contum per TO NASSAU COUNTY TAXPAYER AUDITOR DIES Frank P.. Cately, an anditor, aged 46 years, died Sunday at his home, 10 Lakeview avenue. He had resided in a mm“. The funeral services d We were ednesday - afternoon _ at one o'clock in bis late home. pRev. Richard Hegarty, pastor of Rita's Methodist 1 h church, 'donduct- ing the The body was taken ! to Greenwood cemetery for burial. LEGAL ADVERTISING ANNUAL #CHO0t, Notice is hereby given to the inhabitants of Union ¥ree School District No. ? the Town of Hempstead, County of Nassau and Btite of New York, that the annual meeting of sald district will be held Jn the anditerinm of the Clinton School, situ- ste on the weeterly wide of Clinton Avenue, in the-said school district, on wurspay, May 187, ins, at 800 P.M. That at such meeting one member: of the Boned of Education will be elected to succeed Alfred R. Ives. Ir., \The appropriation for the year 1008-1024 will be voted; Buch other business as may come before the moetis aeted-and, In addition the ing proposition, question c be submitted to a vore of properly will be trun» Of maid district -entitled. to v meeting : First: That the Board of Education: of Union Free School District No. 21 of the Town of Hemp York, be auth Axtures und morial | Nigh 8; belonging to lying between Hille) ow Avenue in dis a ited, d the . sui X.) Dolturs 4 of Education be muth collect by tax. upc prope wnid diate n sum of not to he sus Bary athe ($00,000, ars, by uty (200° i ments of three thoumind (£3,000) ¢ uch, togother with the Interest (hit muy become due thereon. to pay for sald fur nit ure ment for said and that itments in the nd . (800.000.) - dollars ot exceeding aix and to imen sum of at a rate of inte an therefor, and th sald o cation be authorized to rai y and lect annually, by tax. up eo taxe property of anid. school district a sum suflcient to pay the Interest on sald bonds ns the rame beco a ind that. there shall be raised, 4 collec by tax npon the taxable property of said dis trict in each of the years 1026 to 1963, both Inclustve, . the . «um . of- three thoisund ($3000) dollars to provide for the payment of the principal of the anid bonds na they mature. Dated Rockville Centre, N. Y., March 2%, 1023. By order of the Board of Union Pree School District N Town of Hempstead, Nussau Coun York. Notice to Nassau County taxpayers is hereby given that.the lists of unpaid taxes for the year 1921 have heen made, Unless such tax with inter- est and accrued penalties, be paid on or before the first day of May, 1 the property against which said t are levied will be advertised, and on the second day of July, thereafter, sold. The sales books will remain mination in the County Office, at Mineola, Nassau County, N. Y., until the « st above mentioned. Any taxpayer in- terested may send a brief description of his property to the County Treas- TODAY - FRIDAY - SATURDAY \ STRONGHEART, the Wonder Dog, in THE NORTH\ (5) ACTS (5) E CT VAUDEVILLE NOTE-This will be the Inst week of vaudeville. Our policy straight pictures. SUNDAY - MONDAY - TUESDAY April 8 - 9 - 10 GLORIA SWANSON in \MY AMERICAN WIFE\ Also REGINALD DENNY in \HE RAISED KANE\ Third of the New Leather Pushers HORMA TALMADGE is ''The VOICE From The MEMARET®* urer, and bills for the amount of the unpaid tax, if any, will be forwarded to hiff. March 26, 1923. WILLIAM E. LUYSTER, County Treasurer. Norror o: cx®prrons nant to an order of Hon. Leone D. Surrogate of the County of N ee In hereby given to all per Intme meninat wary BLizAmETN AckERSON, Inte of Oceanside, in the anid county, de conned, to prevent 'the name with the vouch ers thereof, to the subscribers, the u tors of the last Will nnd 'Testument of sald decensed, at their place of tranamting business, at the ofice of Wright & Wright Rockville Centre, New York, on ur before the 10th day of July next, Dated, Mincoln, N. Y., December 8, 1022 EDWARD C. ACKERRON, ACKERSON, ANNA It,. WEYANT, Executors WINOWT & WRIGHT, Aftornays for. Exce orth Vill M MAIL SCH R * ~FOR ROCKVILLE CENTRE Artivals-West Arrivals-Rast 7.00 A. M. 8.15 A. M. 8.15 A. M. 2.00 P. M. 12.00 M. 1.00 P.. M. 2.00 P. M. 5.00 P.. M + Depart.-East part.- 745 A. M. 11.80 A. M. 11.30 A. M. §.30 P. M. “m- Lister, Postmaster.. f [I PUBLIC SALES _\ We have purchased 122,000 paire of were con- | Rockville Centre six years. He leaves! U, S. Army Muiszon last shoes, sizes 5% to 12, which was the entire sur- plus stock of one of the largest U. S. Government shoe contractors. This shoe is guaranteed one hum~ dred per cent solid. leather, color dark tan, beftows tongue, dirt and waterproof. The actual value of this shoe is $6.00, Owing to this tremend- ous buy we can offer same to the pub- lic at $2.95. Send correct size. Pay postman om delivery or send money order. If shoes are not ms represented we will cheerfully refund you money promptly upon request. National Bay State Shoe Co. 296 Broadway, New York, N. Y. OUND PRODUCTS OUND PRICES OUND SERVICE TIRES AND TUBES s 0 U N D RUBBER SALES CO., INC. 7 FRONT STREET Phone 1814 Rockville Centre MAXWELL 8. DUNN, D. C. CHIROPRACTOR 245 MERRICK ROAD Rockville Centre, N, Y. elephone 1237-M For Appointment DR. JOHN B. CAMPBELL SURGEON DENTIST VERITY BUILDING Phone RV.C. 85 47-49 Village Avenue Rockville Centre, L. L., N. Y. | AND MORTGAGE MONE Apply to HOOLEY & WILSON Rockville Centre NEW YORK SHOES REPAIRED TO LOAN ON BOND All Work Guaranteed 4 ROCKVILLE CENTRE w ELECTRIC SHOE REPAIRING CO. 53 Front St. Opp. RR. Station PETTIT BROTHERS FUNERAL DIRECTORS Rockville Centre and Hempstead PRIVATE DISINFECTING Every Kind of Insurance ! 101 FRONT STRE Rock Rail a Trim wadsie'} Rockville Centre Taking October 10, 1022 WEREKDAYB (Except Holidays) Eastward Westward Leave Arrive Penn. Platbush Ar, Lv. Flotbosh Tonn. Station Ave, Ave. Station M. A.M. . A.M. p A.M. AM, AM, g40 0 aat ds a Ton Tos im ass was am . on 110 ome ._ - 1086 72 100. rode nial PM, PAQ . 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