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599BSKSSSB9Ht THE NASSAU POST: FREEPORT, N. Y, THURSDAY, NOV. Gibe Nassau Pnat THURSDAY, NOVEMBER, 12, 1914 Pubilehed Thursdays by TUB NASSAU POST PUBLISH ISO COMPANY, » 22-24 South G rove S tr e e t, Fre r ee ep po o r t, N a s sau inty. N w Y o rk, in the Tillage of Frebpc.-t, tow ou th G rov e S tr e e t, F C o u n ty , N -w Y o rk , Jam e * E. Stiles, rcsidinv in th e villag e o f Frctepc-t, to w n o f Hemp • lead, county o f N a s sau, state of N e w York ow n e r and publisher. JAMES E. STILES, Editor S U B S C R IP T IO N T E R M S - ONE YEAR ...................................... $100 SIX MONTHS ......................................50 THREE MONTHS .............................. 25 A D V E R T ISIN G R A T E S ON A P P L IC A T IO N E n tered as S e c o n d -class m a t t e r A p r il 8, 1V14 a t tl.e poet office a t F reep o rt, New Y o rk, u n d e r the ac t o f M a rch 8, 1879. nm m u n icationcation should be addressed to All co m u n i • T H E N A S S A U PO S T . Main Office .......................... F reep o rt, L. L, N . Y B ranches a t V a lley S tr e a m , L y n t R o ekaw ay. R o c k v ille C e n tre, Lo ay. O c eer Side. B a ldw in, M errick, B ellm o re, tegh. Reaford, H e m p s tead and M ineola. T e lephone ................................................ 61 Fnre b rook. E a s t Beach, W e n - F r p o r t 12, 1914 ____ judgment, they are as inexpensive as them their chance for their annual beverages, that they do one good a horse and carriage. The Isolation grand stomach ache, of the farm is broken, a source of _________ wider The foot and mouth disease is re?: ported very prevalent. Many symp- NOTICE TO THE PUBLIC Any ■ erroneous reflection upon the character, standing or reputation of any person, firm or corporation which may appear in the columns of The Nassau Post, will be gladly corrected upon request at the main office, Mil-: Although bribery is eliminated by ler Building, 22-24 South Grove street, the Australian ballot, many citizens Freepart, L L, N. Y. Great indignation is expressed at the result of the elections by the men who were too busy to go to the polls and vote. pleasure, health, and profit, horizon, is opened up. But for careful people, much of this tons of it were displayed by the polj- pleasure is offset by the hogs of th^ tlcians during the fall campaign. road. In many rases, the trouble is ________________ w liquor. To many persons, the swift Having recently paid a-gasoline bill panorama of nature, the thrill of the for a hundred, many wealthy citizens flying car, are nothing, unless they fP(q that they should not be expected can stop and swap a set of highballs. 1 to chip In a dollar for the Red Cross Well travelled roads are Infested ' work. with a tribe of daredevils, who ought! ------------------------ not to steer any more dangerous ve- The Cost of Advertising hide than a plough. They think of a Who pays the cost of advertising? county highway as a race track, where Qureau 0f Corporations of tne they can show off their spectacular rn l te d gtates ls lnvestigating the driving before the eyes of admiring rustics subject of the value of advertising, and trying to determ ine how far it Is economically profitable, and whether It costs the public anything. It will no doubt be found that money ju diciously spent In advertising reduces the cost of getting the goods to the consumer. The highest selling costs are founa in the store where sales are slow. When a merchant doubles sales, to> letting the public Know about his goods, he usually adds but very little to the expense for sales force. The overhead expenses, such as taxes, in surance, heat, light, and rent, are In creased hut little, if any. Consequent ly the charge that has to be made to each article to pay clerk hire and The women have evidently con vlnced Montana and Nevada that suf frage would not Imperil the quality of apple pie. Considering the high cost of gaso line, rubber tires, and teachers of modern dancing, there are widespread complaints of a hard winter coming. ; were duly compensated for taking iheir valuable time to go and. vo«e. The Pretty Girl We are prone to her worship. This The Congressmen are now at homt preparing for their winter's work by getting acquainted with the candidates for the various offices. The other day a man wrote a letter urging the public to he economical during the war, and then telephoned for art automobile to Lake him down to the newspaper office to get it print ed. sentiment, started in some one direc-, overhead expense is reduced. A mer- tion, runs its course like the measles, j chant can afford to sell for less mon- Kor the last decade in this country it ] ,y meanwhile making a larger profit has been \The Pretty Girl.” Not b u t ' for himself. what this important element in the ! _______________ conservation of the species is entitled Advertising performs all that could to a lot of love, admiration and praise, he accomplished by house to house but good things can be overdone. j solicitation and at a far less cost. It if one glances over our illustrated ; visits a hundred homes and talks to magazines and papers, notices our (he inm ates thereof, while a solicitor It takes some election officers a week or ten days to get their returns In, and even then they probably wor ry for fear that they counted wrong. monuments, even our pictures of great Industries, he would certainly get the idea that the pretty girl w-as running all mundane things. She is pictured as handling mighty engines of hun dreds of horse power with one tiny hand. She is running racing machines in death dealing competitions, guiding flying machines that are pictured as on could enter hut ohe. Advertising is not an extra charge added to the cost of the goods. It is simply a part of the normal selling expense, re ducing the cost of the sales force. Funny Business in Advertising i doing, dare-devil stunts, she is A business man said the other day, I '\very cover everywhere, in all sorts that he would like to spend some money advertising, if he could write the bright copy that Is put out by some ad writers. He seemed to think one must be a professional funny man. On the contrary, the whole trend of thought among advertising experts is against funny business, freak ann startling ideas. Here and there some genius, by the pure whimsicality of his fun, may be able to attract spe cial attention to his space. But for every one man who wins on that game, there are fifty who / o not get satisfactory results. Experts to-day emphasize the idea that advertising should go to the very heart of a proposition, ana should use only arguments appealing to the economic desires of the read ing public. The consuming public elmply wants to know what m erch ants have the best goods, show the most enterprise, and nre willing to sell for the lowest prices. Facts like these are so simple, that any man who can speak the English language can write an effective advertisement. After seeing the fox trot aa It la danced by many people, one wondera why they didn't call It the ox tro t After electlona, the politicians In quire around to find out how much of the swag the thieves and robbers of the other aide are willing to give up. Inquiry Is made as to what has be come of the thrifty woman who used to roll paper lamp-lighters In order to save matches. Well, just now she la economizing by buying one of those fancy china lamps offered at a sacri fice sale for only $11.98. There Is a growing dissatisfaction among the politicians that they can no longer tell a m an’s politics by find ing out how his father voted. Stopping the Road Hoge The wife of an automobile owqer said a few days ago, that she did., not enjoy driving behind her husband as well as she used to when machines were less numerous. He Is a careful, prudent man, who runs at moderate \If you turn out and give the other machine a good wide berth.\ the lady went on, “the other fellow usually keeps right along In the middle of the Toad.\ This Is so Irritating that many men will not turn until the last possible moment. Then a slight miscalcula tion, and all hands are In the ditch. Automobiles have this year reached the point where If handled with eome of poses, ever smiling, ever self-con scious, ever posing for effect. Even on war monuments the maid en is omnipresent. Of course hert she is a trifle more subdued, unless she is chosen to represent victory. But the average soldier rather resents the Intrusion of women on the field of battle or the envoiroment of war. An old veteran looking at St. Gauden’s statue of General Sherman at the Plaza entrance to Central Park re marked, “Uncle Billy is great, the boss is fine, but what Is that there woman running on ahead of Uncle Billy with that feather duster in her hand for?\ It seems illogical to picture a pretty young girl doing physical feats that would tax the strength of a horse. Why should she be symbolized as Justice when, psychologically, she knows nor cares little or nothing for that sentim ent? Why picture her as leading a vast army to battle, when we know that an innocent mouse would send her skurrying for the nearest chair? Of course all this is a sort of fad and will correct itself with time. In the meanwhile It works harm. The boy Is quite as essential In the gener al economy of Nature as the girl. He Is generally Ignored and pushed to one side unless service is desired, when he is In immediate demand. Of course, nothing of this refers to the tact of young women taking Important and responsible positions in the social and business world. It has no reference to the earnest, hon est women seeking equal suffrage. It is simply to point out the danger to the girl herself. It gives her an ex aggerated ego. She gets an undue sens of her own importance and place. The result is she does foolish, im proper things elmply because she knows no better. She takes the reins in her own slender hands and at tempts to guide steeds that tax all the energy and power of the trained man of he world. \Then when she ^llps, when she beats her head against a. stone wall, when she grows wild with love, hate, jealousy, and com mits crimes that means the most severe penalty of the law, we blame The elections are over, but no one has ventured to express the opinion that the politicians would now go to Not all of the hunters can get any game, but many of them are able to hit the farmer’s cows. The many war poems being printed by the newspapers is another sign of the number of people who are out of work. A Time for Charity People interested in charitable work say there will be many appeals for help during the coming winter. Busi ness has been very spotty. It is fev erish in towns that supply anything usable by soldiers, fiat in others. The fact that men working on army blank ets are getting time and a half for overtime, does not help the worker who is thrown out of a job because of the shutting up of German trade. W ith hunger abroad, lavish expen ditures for luxuries appear more than ever heartless. It is true that hun dreds of dollars spent on flowers or fancy ices for some Croesus banquet may put money in circulation and give employment. Also they would put Just as much money in circulation, if they were devoted to buying flour and fuel for destitute people. And the thought of the gift would be a lasting sattafaction. WILFUL EXCISE LAW VIOLATIONS PRODUCTIVE OF MASTER SERMON (Continued from Page 1) sociability they claim. Oh, yes, they do things. But now, after all, hew about it? Does the business make good? W hat is the last word science has to say about the goodsr? According to these distinguished and many of them world famous scientists, alcoholic beverages do not strengthen the muscles, do not, in the long run, steady the nerves, do not give better vision. But leaving the scientists, what about contract men and every day ex periences in business and elsewhere? Wihat about our manufacturing com panies? Do they find th a t the habitu al users of the goods put up by the saloons, make better men to handle Intricate machinery? W hat about our her for these Infringements when so-j transportation companies? Are our ciety itself is largely to blame, from ! railroads engaging men who patronize the undue laudation that this article has attem p ted to point out. There are quite a number of people who would be willing to do their Christmas shopping now, provided the merchants would g l ^ them credit un til after Christmas. The young folks can hardly wait until Thanksgiving dinner shall give saloons, to take care of their freight and passenger trains? Do we, a moth er or father, want to trust ourselves in a swift moving express to the con duct of a drunken engineer? that In the days to come, Vith appe tites aflame, they may become custom ers of the saloons and swell the busi ness profits of that institution. It Is one of the stock argum ents of the dealers and the users of alcoholic Is affirmed they strengthen the mus cle; steady the nerves; clear the mind, give better vision and make more efficient one's work. In a word It Ls claimed that they refresh ana invigorate and in eveiy way is a ben ediction. Nothing negative about the claims of the liquor dealers. There goods are food they say; they promote W hat do our educational Institu- I tions say ; are the bright young fel lows who come to our colleges am. who, In spite of church affiliations i which many of them sustain, are led away to patronize the saloon. W hat about our soldiers? The great military leaders, ifhat do they say about this m a tter? W hat about our naval experts, the men who are plan ning the great battleships, that guard the shores and their native land? And now about the religious life. Ate the men who patronize the sa loon clearer in their perception of what is right? W hat is the story of our poor house? Our insane asylums, our homes for the imbeciles? There Is charged up against the saloons and the goods which the saloon furnishes a tremendous proportion of the pov erty, the insanity, the imbecility in j every county. There are big-hearted men in the saloon business, men who seem to desire respectability, in fact, as well as name. Men who apparently desire to be law abiding, but a law abiding i saloon keeper who does not sell to minors, who will not sell to a man who Is intoxicated, who closes on time every night and does not keep open on Sunday, who will not harbor lewd men and women; this man can not run a salqoi) with any large suc cess in these days. As a m atter of faet, w;hieh ever way we turn and whatever the source of our trustworthy inform a tion concerning the goods furnished by the saloon men or concerning the effects of the individual use of these goods, there is but one verdict and it is this: The business is demoralizing] and a curse. How long will men, | those who want to be decent; how ! long will our community, who covet the best things for the people, per mit them to remain in the business? JOHN M. StMPSON E x p e r t M a c h i n i s t Engine Installing and Re pairing. Marine Work a Specialty Lawn Mowers, Shears, Sick les Ground, Bicyles, Locks, Engines Repared Maim St. Head <1 F u tfc i t River Telephone A . G. Nock Practical Lawn Mower Sharpner, Knives, and Scis sors Ground and Sharpen ed, Saws Filed and Tools Ground All Kindi Keyi Made A Locki Repaired R esidence 2 2 C o lonial A v e Tel. 9 3 6 W Office 2SV i Pine St. F r e e p o rt Silberman and Brown MILLINERY IMPORTERS 92 Flatbush Avenue Brooklyn, N. Y. Branch 694 Nostrand Avenue Pettit & Hedges, Inc. QUALITY CASH GROCERS 'i 28 Merrick Road 10 cent package White Rose lea to anyone present ing this advertisement in the store S U G A R A T 6 C E N T S A P O U N D 20 Stamps W. R. Coffee 20 Stamps W. R. Tea .. 15 Stamps W. R. Catsup 15 Stamps W. R. Vanilla 15 Stamps P. & H. Bak ing Powder .......................... 20c ,35c ,30c ,25c ,25c 15 Stamps Armour’s Grape Juice .......................................26c 15 Stamps Health Brand Smoked Beef ........................ 26c 7 Babbitts Soap ................... 25c 3 Babbitts Potash of Lye23c 6 Babbitts Cleanser . . . . . . . 25e F R E E — Kitchen Reminder with every 25 cent pur chase of Babbitt’s Goods Drop in for our Weekly Circular We m a k e no deliveries so drop in and look over our prices WE GIVE S. & H. TRADING STAMPS While in Mineola s t o p a t HENRY C. KRAMER’S Where you will meet your Friends T h e B a ld w in G a r a g e an d S a le s r o o m JO S E P H L. SC H 1 F F M A C H E R , P r o p r ieto r Most Complete and Efficient on Long Island All kinds of supplies and sundries, tires and tubes, vulcanizing, batteries recharged, overhauling Experienced Efficient Economy Experts Excellent Storage Facilities G o o d 6 Citzenship t A , Thla Nation could better afford to part with ita Army, lie Nary, lt» Military Science, than to have an abatem ent of one per cent from the regard which people entertain fot their home town, their respect for their local laws—their quick submission to order, and their love of home. In losing our military power, we would lose some visible condi tions that represent strength—condiUons that could be replenished by taxation, better than losing a sm all percent, of local pride, local re spect, local reverence for the home town. We would part with forces inherited from passed ages, in strength more subtle, more necessary, more Important than guns or ammunition. The success o f a city or village defends much an the men behind it. The course o f an inland river, the geographical location o f a town, may have some influence, but a dozen energetic, live, progressive individuals are worth all the muddy rivers, the inland locations in the county. Men are »hat make your villages, and homes are what make men NASSAU & SUFFOLK LIGHTING CO. George MacDonald, President. Eat Quality Home Made H U E A 1 ) _______ M ade of the Purest and Best M aterials O b tainable IT COSTS YOU NO MORE TUAN OTHER BREAD QUALITY BAKERY Cor. Grove St. and Olive Blvd. FREEPORT Teleohone 402-R The Reefer Suit The most called for mem ber of our entire line of Boy’s Suits is the Boy’s Reefer Suit. This suit meets every requirement —School, Play or Dress. Beautiful new coloringe in Scotches, Cheviots, Tweees, Worsteds, &c. &c. The toiloring is of double strength where there’s Strain. WE BELIEVE that this is THE STORE for Boys’ Clothing and YOU’LL BE LIEVE it too, if you drop in for a look. Barasdh’s Dep’t Store T H E C L O T H I E R S 65 So. Main Street FREEPORT, L. TELEPHONE 392-J East Roekaway £ost Otiice After thirty-six years as postm.* tress of the East RocKaway Post Of fice, Miss Francis Hewlltt, descend ant of one of the oldest families on Long Island, has decided to relinquish her post. Miss Hewlett became as sistant to her father, Robert T. Hew lltt, who was postmaster in 1878. Up on his death thirty-four years ago, she assumed entire charge of the office. Her grandfather, Peter Titus, one of the famous Titus family of northern Long Island, went to East Roekaway in 1890, and located near the scene of the present post office. His eon, Ro bert, Miss Hewlitt’s father. Is said to have amassed a considerable fortune out of the farm land and the etove business,
