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93V. ruJiisuAi, IUAKOH 23, 1937. THE ADVANCE-NEWS PAGE SEVIH JflV rporation gest Producers Of Cheese! as the Efficiency of the Advertising Staff of the Advance-News February 24, 1937. -hley. Foods, w York. iy mighty alad to get your letter of February 19th wherein you refer- cf the 9th, and also to which you attached copy of the write-up which s newspaper in conjunction with the **one-in-a lifetime\ display of i iich appeared in the same paper is certainly one of very much inter- ry itself is one of which I think that you, yourself, can be mighty it isn't every day when some one comes along with an idea such as » had. You have accomplished a great many things, and the most im- all is to impress upon the community, wherein your store is located. real cheese merchant in that community appeared in the paper together with the story about it must certain- 3 considerable interest. When the consuming public sees such a dis- ioubt put out, they cannot help but be impressed with the fact that ow your cheese, and the result of such procedure will naturally be i of cheese sales in the future. now is the opportune time for you to beain to think in terms of re- ys, wherein you will sell not only various types of cheese, but at the is other products which are definitely related and which will be used u do realize that cheese is never eaten alone. Jt is always eaten with som«» other related item and that, after all, in the final analysis is the e most successful merchant sells cheese. appreciate your offer to let us use at any time any part of your ad. 3reciate this and you can rest assured that a part of that ad will soon in a Bulletin which will be sent out from this office to other Key e this time to again express my appreciation to you for your interest not only with us but with Mr. Hyatt, our distributor's salesman, and h you a speedy recovery because of the injury to your hand, shes and the best of luck, we remain, r Vtry truly yours, KRAFT-PHENIX CHEESE CORPORATION, G. H. AUSTIN. /E LETTERS great o take to use .his ad is the Jy the vwhiie. r with isider- able interest. When the consumina public sees such a display as you no doubt put out, they cannot help but be impressed with the fact that you certainly know your sheese. and the result of such procedure will naturally be increased volume of cheese safes in the future. We certainly appreciate your offer to let us use at any time any part of your ad. We certainly appreciate this ard y»u can rest assured that a part of that ad will soon be incorporated its a Bulletin which will be sent out from this office to other Key Store friends. 1 LP TO ADVERTISERS vith our advertisers submitting constructive in the way of layout and copy matter that Just Another A*P* appearance from their nit. Use ^ ws •*_•* Beyond The Cheaper Basic Necessities Of Life Below is an exact reproduction of the advertisement that brought results for the Ashley Market featuring Kraft-Phenix products. A Once-In-A-Lifetime Display Of CHEESE --OF— 59Varieties59 From All Over The World iPeople of Ogdensbura and Northern New York will have their first opportunity of viewinq an outstanding cheese display ... It is what we term a \Once In A Life-Time Display.\ Today marks the first display of its kind North of Syracuse. MAY BE SEEN ON SPECIAL TABLE AS YOU ENTER MARKET —Edam Cheese —From Holland —Romano Cheese —From Italy —Blue Cheese —From Denmark —Camembert —From France —Roquefort —From France —Swiss Cheese —From Switzerland —Gruyere —From Switzerland Aged Natural Canadian Cheddar Cheese —Limburger —New York State —Coon —New York State —Brie —New York State —Old English —New England —Chantelle —Wisconsin —Leiderkranz —Ohio Cheese Spreads —Roquefort —Old English —Teez —Limburger —Pimento —Pineapple —Olive —Kay -8-Oz. Packages —American —Velveeta —Old English —Pimento —Limburger —Chateau —Munster —Moonbeam Philadelphia Cream Cheese Cream Pimento Cheese GRATED CHEESE AMERICAN and ITALIAN St. Lawrence County Cheese MILD—MEDIUM—OLD—VERY OLD NOTE: The layout and subject matter of the above advertise ment was conceived and written by John T. Doyle, Advertising Manager of The Advance-News. Parish Dinner Planned The annual parish dinner of 6t« John's church will b^ held Tues- day. March 30. at 6::ii» «»Y,oc!» in the Parish house. Reservations should li r~< eiwd by Thursday ot this w vk ;^ no dinners will be serwii :*»r w.Vch no reservations have V»?n ni;:de. The dinner will he in chart:* ot a sreueral committee representing: various women's organizations of the church. The mt ushers include Mi's. I). J Mitchell of St A-.'.nes Society; Mrs. James Wert. St. John's Uuild: Mrs. Anthony M-n- kel, the choir: Mrs. All>ert A]»;de- yard, church school: Mrs Kdwari Cayeu. ist. Martha's tiuild: Mr.;. S. V Anderson, the Altar Society, and Miss Mary K Hasbrouck. tue> Women's auxiliary. Following the dinner the annual parish meeting will ue conducted at which two wardens and 1€> ves- trymen wil! be elected. Parochial lenorts will be given by the rector, Rev. Charles K. Keiniedy. and three delegates chosen to the dio- cesan convention. Accident On Street Sunday Eve Two\ street accidents were report- ed to the police Sunday uijjht. Mrs. Elizabeth M. Riley. R. X.. employ- ed at the Pythian Home, was driv- ing south on State street an J at the corner of Knox street Mn=. Mary Runisey. employed in the home of ft. J. I>onahiae on Knox street, walked into the rear ot\ tho car. Mrs. Riley slopped and took Mrs. Runisey to the oft ice ot* Dr. R. L,. *\tacy. who ordered her re- moved to the Hepburn hospital. Her injuries were considered minor. William J. Barr ot 1212 Picker- ing* street reported that he was driving east on Ford street -and between Isabella and Slate streets Peter Pelow. Jr.. started to walk across the street. He slipped on the ice and fell in the path of the car. Barr stopped and jrot out ot\ thd car. It was thought that P^.ow mi^ht have been struck by one of the wheels, but he was not hurt. He got up and walked away. Palms Are Blessed By The Bishop Palm Sunday was oh**rved with the blessing of the palms hy Most Rev. Bishop Joseph R Conroy at £• Mary's cathedral Sunday at 11 a. m The celebrant of the solemn high amass was R*«r. L. D.'Berab* with Rer. Joseph G- Ford. S V. D^ of Boston as deacon and Rev. Fath- er Francis Devan ac snbdearon. Father Foid delivered the opening sermon of the fcotr week retreat at the cathedral S vaday night Palm Sunday serrices were aiso held Sunday at S: Joan's drarrh sad Notre Dame chare*. A page- ant. The Cludlenee of the Cr*s>~ was presented la the Methodist Episcopal canrch Sunday night nnder the directum of >f r> Arthnr C- Edwards.
