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Image provided by: Rochester Regional Library Council
SIXTEEN . I! yAHtPGRrrrHE2lAEJ>a&tEU » X, WEDNESDAY, JUNE^-tT; ^9ft* '-<•• 's*£,. V ,.\^<A i&. • •^'tBjawOiiStJBIilffMBl'-i! 'warn mivaHfmm i : •«wn i n inM^jca,^ L ! > to light, highly carbonated beers of the '50s and j |'60s, you may find the taste of Utica Club ' & little... well, different. [| First of all, you'll notice that it has some- rwhat more body. It's known in the trade as a \twelve-balling'* beer, which is more substan- tial than most American beers today. (Our beer is comparable to the imports.) cause we use plenty of it, but Utica Club is never sharp or bitter because we use choice-. grade ingredients only. • ; lAnpther thing you'll notice: Utica Club isn't as highly carbonated: It's-a quieter beer (again, like the imports), because it isnt arti- ficially carbonated. We age it for months to g^ve it a natural life of its own, and you-'cari tell the difference in mellowness and ma turity. It's not the kind, of a beer that tries, to please < everybody. It's a beer that says, \I'm proud of what I ani. I h )pe you like me. If you don't,; perhaps -' you'll t ry me again in a year ortwb and feel differer tly.' WalUr J. Matt, President, The-West End, Brewini \ Company of Utica> N. Y, M'-v ':il : i •;.- ••-•>.. r- •'•;•' • C„'i.. •'.-'• .v.'...v.-,. xr\; '• • •» •. • 1 • it I J • • - k. ; * '• ,**'j}\ m~:t mm tT \t M- f •••*• •.*»•*.-•.• -\v '1 §*».>• •*,'.*•-•»• » —••'- J •v ' • ;** '*• , •-«....,, ^ 9$VH?fV i \ .. ... ...\ .,._-•_ > .. • i ...i ... :•'..?••»*;•• . . ...... 1v ,...;v.-:^.A^^v^ ; ^ ^^•L..?r^t:->.r.^ o.**\*-\ - ' -.ft-tl . • . ... .. \••;• !ffim&