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MQNDAY, OCTOBER 16,1995 PAGE 9 PRESS-REPUBLICAN despite soaring cost of By DARLENE SUPERVILLE Associated Press Writer WASHINGTON (AP) - America's newspapers will con- tinue strong growth despite the latest round of newsprint price increases that pushed costs to re- cord highs, says the chairman of an industry trade group. I Uzal Martz Jr., chairman of the Newspaper Association of America, said U.S. newspapers posted advertising revenues of $16.7 billion in the first six mon- ths of 1995 - the best first-half figure in seven years. Newspapers earned $15.77 billion in advertising revenues during the same period of 1994. Seven years ago, in 1988, reve- nues were $15 billion. Martz, who also is president and publisher of the Pottsville (Pa.) Republican, predicted con- tinued strong growth for the re- mainder of 1995. \Newspapers had hoped newsprint prices would stabilize after the last series of price hike's, but this latest increase and lack of certainty in newsprint pricing should not adversely affect the long-term health of the newspaper in- dustry,\ Martz said Tuesday. Kenneth Berents, media analyst for Wheat First Butcher Singer Inc., a Richmond, Va.- based brokerage firm, agreed. But he said a number of issues', including changes in retailing, advertising and consumer buying habits, may have longer-lasting effects on the industry. \The newspaper industry has been scrambling, and in some cases very effectively, in trying to Newsprint *0sitmate for m\ite quarter Source: UBS Securities Inc. AP/ Wm.J. Castello overcome those things,\ he said. \The bottom line is that the com- panies themselves have to change the way they do business.\ The price of newsprint is more expensive than ever before, after having nearly doubled in the past two years. And publishers are undertaking numerous efforts to save costs. A Sept. 1 increase pushed newsprint prices to all-time highs of $750 to $760 a metric ton, according to Mark X. Diverio, a paper industry analyst at UBS Securities Inc. That marks an increase of about 85 percent from the first quarter of 1994 when the low price hovered near $410 per ton. The previous record price for newsprint was $610 a ton in mid-1988. Some publishers have begun to reduce the size of their pages or eliminate sections in attempts to conserve newsprint. Some are trimming costs elsewhere and others are closing their opera- tions altogether. The Houston Post closed this year, citing newsprint costs as one reason. The Los Angeles Times is cutting hundreds of jobs, partly due to newsprint prices. And some newspaper companies have reported that the high newsprint costs are hurting profits. The newspaper association is trying to help, and has developed several publications to help publishers use less newsprint and cut costs. \Newspapers today have streamlined their costs and pro- duction operations and are more efficient and better equipped to deal with newsprint price fluc- tuations today than in the past,\ said Cathleen Black, president and chief executive officer of the Reston, Va.-based association. \This is not to say that news- papers are not very concerned about this newest round (of in- creases), but they are adjusting to the different economics,\ she said. The Newspaper Association of America is a nonprofit organiza- tion representing more than 1,500 newspapers in the United States and Canada. Most publish daily and account for about 85 percent of U.S. daily circulation. Internet firms pay fee By EVAN RAMSTAD AP Business Writer NEW YORK (AP) - The cost of keeping track of Internet ad- dresses, those quirky abbrevia- tions that usually end with .com or org, will be shifted from the government to companies and other institutions that wire up. \We can no longer afford this,\ Beth Gaston, spokeswoman for the National Science Foundation, said of the agency's $5.5 million subsidy to track who is on the In- ternet. That means commercial en- tities and non-profit organiza- tions will have to pay an annual fee to maintain their Internet \domain.\ The NSF will continue to pay the fees for government and military agencies and schools. The $50 charge will be levied against new users when they sign up for an Internet site and existing clients on the anniver- sary of their registration. The charge will not apply to individuals. For instance, a per- son with the electronic address of JohnDoe(at)aol.com will not have to pay a fee. But America Online Inc., represented by the initials aol.com, will pay one $50 fee to cover the connection to the In- ternet that it supplies to John Doe and millions cf other people. Collecting the money will be Network Solutions Inc., a Hern- don, Va.-based company the NSF hired in 1993 as the official regis- trar of the Internet. Since that time, the NSF has paid a fee to Network Solutions each time a new enterprise has connected to the network. That was no trouble when only 400 new sites were connecting per month, as was the case early in 1993. By October 1994, there were 2,000 new sites per month and the figure is expected to reach 20,000 per month by the end of this year. There are more than 110,000 domain names in the registry at Network Solutions. Counterfeiting grows in NY NEW YORK (AP) - The country is facing its worst counterfeiting problem ever, and circulation of the fake bills has begun to undermine confidence in the dollar, The New Yorker magazine reports. U.S. officials suspect \economic terrorism,\ an at- tempt to destroy confidence in the dollar — and they think the culprit is Syria, according to a story in this week's magazine. The near-perfect $100- bills, known as \super- notes,\ have fooled currency experts and scanners at the nation's reserve banks, the magazine said. CINEMAS TIMES GOOD TODAY OMIY IBARCAIH MATINEES BEFORE6PM Jiolicm Sampierc Flatten , Spaghetti, ZiU $ 7.95 A.-6.50 fR CASK. 9:30NITELY •4.S0 . SlPPHPMBAtDWlN t CHAZZPALMINTERI Ttit Bib faKt 1*15.2:30-4:50-7:15 LUUIO 7:0ONITELY STARRING KEANU REEVES Open Daily ll:00AM-ll:00PM OMINOUS SEAPODS COME OUT FOR AN ALCOHOL FREE SHOW WITH THE OMINOUS SEAPODS Must Bel 8 Or Over 10-2 DOWHTOWH PUnSBURGH 563-2222 LOOT ONE PER CTISTOUER PER VISIT THIS WEEK'S SPECIALS Mon. • London Broil Tues. - Broiled Ham Steak J 7.95 Wed. -Chicken Pot Pie $ 7.95 All Specials Include Choice of Soup or Salad Rice or Mashed Potatoes .Bread Board Dessert of the Day Beverage Rt.9So.. 561-5140 Change is in the cards AP Photo Instead of slipping quarters into telephone slots, consumers are using wallet-sized prepaid calling cards that carry advertising, sayings or flashy pictures of celebrities. Similar to bank debit cards, the prepaid phone cards shown here offer time purchased in advance, ranging from $5 to $50. 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