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.-,-'». .«- t\h-i) mm • .- REPUBLIC - DEMOCRAT, BROCKPORT, N. Y., THTOBSpAY, JANP^BY 6, 1955 '?>i S*.;i fe.*;*« - ;<j|B| jc;--|ffl r-rrn *\-'?H ^ffl #B {* *v*3-JM Si ''\IB low |;|j iHM ( vlH •- *H jlvjafl '•ffll |J ;', |H r;l|m •«i fe*lj •v.;/& Bfetei H*'5C v i K'\i* RrSfla Bpj!^ B-Si'-V'i m^M M :4»J •nt-'\:''>a B'iviH Ivl'flJ B ftf'i riff p^m 31 ; tfi in the Orange a play a most responsible part to ° giving meaning to Grange meet- ings. Upon them falls the job' of . providing the proper and pleasing - balance between entertainment and education so that meetings f sparkle, with ideas and are well- attended, rather than dull and ' meaningless. Along with fratern- K alism and necessary business mat- ters in any well-ordered Grange, j it i s a tribute to the lecturer who provides the sociable and instruc- tive evening that fojks look for- . ward to. State lecturer Ida Heed has started the new year/oft with the prompt mailing of her hand* ' book, a guide to good programs based on the state-wide theme, ^'Builders for the Future.\ Fol- lowing closely on the school for pomona lecturers at Ithaca last month, Grange planning for 1955 Is off to a good start. The oppor- tunity for worth while advance- ment is available, the blueprint 'for action is there, and upon the subordinate Grange rests the re- sponsibility for the success of the whole organization. U chance for the long pull- It calls j for greater reitottrceiiilness and efficiency? increasingly better bus iness management on the farm and is hot intended to \coddle\ the inept. It looks toward de creasing the load on the taxpayer in the form of more Jthan $6 bilr lions worth of surpluses, and ito proved marketing both home and abroad. With the business and in dustrial forecast good, with more personal, spendable income avail- able, farm producers should look forward to improved methods of distribution and merchandising oi food products to increase volume of sales. At the same time it must be remembered that a fair return is certainly due the actual farm producer of foods and fibres. • • * * DAIRYMEN in the New York milkshed are more than a little concerned over failure of the 0. S. Department of Agriculture to change the pool price of milk through the costly—for the farm- er—winter months ahead. All are looking to see the 'results of one of th elargest producer meetings ever held, at Syracuse last week, when some practical resolutions were forwarded to Washington and the' market administrator. Dairymen argue that the intent of the order: to insure production, is being ignored with legalistic reasoning, and practical action. C/jp^ poton Jdain Street AlaiuBoyce had his\ car stolen from the street where it was parked on Saturday. It was re- covered by the Medina police from the roller rink parking lot in Medina and returned to Al. Rrst Half Year; Competition Will Be Keen The Monroe County Parks di- rector, Robert Cochrane announ- ced that reservations are now be- ing accepted by phone and mail for cabins and shelters, Thereare 14 cabins and 23 shelters in the five parks and many reservations have already been made for the coming season. By Roger W. Babson Failure is the line of least per- sistence. 4-H CLUB Mr. and Mrs. Joseph. Gaiter of Rochester, nee Mary Sunseri, daughter of Tony Sunseri, have assumed ownership of an Inn in Geneseo this past week. x OUTLOOK for agriculture is '•good, economists, lawmakers and farm leaders agree. The new ap- proach at Washington, with less and less government and more self-help from producers ^hem- selves, will have ample oppor- tunity to prove itself. Most indi- vidual farmers seem to endorse it, knowing that it will not work overnight, and must be given a The 4-H Clover Cattle Club held their Christmas party on Monday, Dec. 27th at the Maple- wood YMCA. The party was given in honor of their parents and there were about 45 people pre- sent The members furnished the entertainment and refreshments with swimming the highlight of the evening. The committee con- sisted of Judy and Dick Hodges and Jimmy Hill of Spencerport, Lee Wolff of Brockport and Laur- etta Woodhams of Ridgeway Ave. Meetings are held the last Mon- day of each month. .USED^SKS 5 ••i^feiW .;<*x- H> r\H .1: fc.'Ss.tfe' Come In And Try Us For A Deal WE MUST MAKE ROOM FOR MORE BUICK TRADE-INS 1952 BUICK Super Riviera hardtop two-door choice of two 1953 MERCURY Monterey sedan 1953 BUICK Special club coupe 1954 CHEVROLET two-door 1953 BUICK Super convertible 1950 DODGE sedan 1951 CHEVROLET two-door sedan 1951 FORD two-door Fordomatic Ray Trautott, Pre*. South Main St Geo. Pratt, Salenoan Btrockport^ N. T. The Republic-Democrat will continue the date calendar, free, for the area. For those appointed chairman of any enterprises, church suppers, bakeries, card parties, rummage sales, dances, etc., for the public to^ake part, the R-D will reserve dates on the public service calendar. , The benefit is great. If more than one group, plans a-party .or anything to conflict with plans al- ready made,, this calendar answers the purpose, and dates can be changed in time to avoid conflic- tlon. It is suggested that there should be approximately two weeks, at least, between the time of posting dates and the event, to insure exclusive dates. The cal- endar is posted in our front of- fice, accessible to all. This serv- ice proved of great value to the public and the organizations last faUL We are pleased to continue it. Send your money for your blind seals to the Brockport Lions Club. •*• » Inventory Clearance and STORE WIDE SALE ; 1-3 to i-l Oil • •\ • • v ' 7 ' on Seasonable Merchandise I •', V • \ \Come in and make your selections while sizes are available. Did you notice that the Christ- mas decorations were taken down promptly this year? They were put up early and enjoyed the full season, a credit to the Brockport Businessmen's Association, Dr. Lewis A. Wilson, a former Brockporter and our state educa- tion department head, plans to re- tire within a year, the Board; of Regents has announced, due to reaching retirement age. A special committee has been appointed to seek a successor. Albion has begun their first training class for medical aides for civil defense. Plans for development of a residential subdivision on a 68- acre tract in Spencerport are be- made following sale of the land. There is to be approximately 130 homes on the site at Union and Nichols Sts. Morton Mrs. W. Burchfield. Corres. \ I J. T\' «TW Store o£ Q«»I»ty*' Mr. and Mrs. Lelghton Lear and Mr. and Mrs. Arthur Foltz of Rochester were New YearfS guests of Mr. and Mrs. George Skutt.. Mr. and Mrs. James Anderson entertained at a family dinner New Year's Day. Dr. and Mrs. MacQueen and daughter, Dorothy, spent New Year's with Mr. and Mrs. Single- ton of Rochester. Mr. and Mrs. Lee Burchfield and daughter, Carla spent the holiday and weekend at (Pitts- burgh, Pa; visiting relatives. Beverly Spring has been sick with pneumonia. Mr. and Mrs. Milfdrd Cuff and family spent Sunday with Mr. and Mrs. Alton Cliff of Sco^tsvllle. Little Randy Burchfield, son of Mr. and Mrs. William Burchfield. has been ill -with pneumonia. Edith Manuel of Rochester spent the weekend with Mr. and Mrs. Harold Skutt and family. Mr. and Mrs. Elliott Stothard of Rochester spent the. holiday with Mr. and Mrs. William Burch- field Sr. Mr. and Mrs. .Charles Kenyon left on Monday to spend some time in Florida. » v.: Mr. and Mrs. Willis Haxton and Mr; and Mrs. Don Spencer of Alba, Pa. : spent from Friday until Sun- day with Mr. and Mrs. Lee Ev- rihgham. -.•«'• Mr. and Mrs. Luther Staffin en- tertained Mr. arid Mrs'. John Flu- geL Mrs. Rose _JMaibaum__ and Dorothea Maibaum New Year's. , Vernon Root is the new man- ager at OLF Store. Franklin Brehse is also working there. 1. GENERAL BUSINESS. Des- pite wails fronv some quarters, 1954 saw a taop in the average Physical Volume of Business c*f only 5 per cent from the recowi year tlSSS. 1955 could sea a rise of about the same' amount. ,Cer> talnly, the k direction of business until mid-19o5 will be upward..', ; 2. BUSINESSM^^WIikWAiqE? UP. During 1954 many business- men rediscovered the meaning erf the word \competition.\ Sales will continue to be made only - with real effort in most lines. 3. CONSUMPTION' OUTI/D0EC. Consumption in a number M lines has been proceeding ,^at %• mono rapid-rate than has production. 3 forecast a better record in early 1955 for both steel.and autowc*- biles. . • ' . -4. TEXTILE INDUSTRY; Tex- tile industry operated at estreme^ ly low levels throughout moat o* 1954. Coal and railroad equipment also exerted *a strong''downpull. 3 forecast that the textile ana coaJ industries will be in a recovery phjkse after their long stay in, the doldrums. * . 5, PRIVATE GK3NSTRU€?nON& I forecast that home buildings on<3 general construction will be some- what lower in 1955 than in 195<fe, but this important industry should still operate at high levels next: year. • •\•„••• 6.'PUBLIC CONSTRUCTION. 3 forecast-that public construction will increase during 1955. This should mean a rise in the output. of cement. 7. AGRICULTURAL EQUIP- MENT. This industry has 'bees suffering from a decline in de- mand., but should now improves. Government-sponsored planting! curtailment and crop'loans have reduced free supplies, and may make for higher agricultural pric- es later in 1955. 8., ARMAMENT INDUSTRY\. The armament industry will still e oneiof the main floors beneatls he economy* The electrical and chemical industries will move at a. rate close to that of 1954. 9. OTHER INDUSTRIES. 1 ana somewhat optimistic on clothings aircraft manufacturing, air-line transportation, oJEfice equipment, electrloity output, petroleum pro- duction, natural gas, and shoes. X am also fairly bullish on rubber, paper, electrical equipment, cer- tain types of building, ami non- ferrous metals. .10. WEATHER CONDITTONS- It is foolish for me to attempt to forecast rains, droughts, 'frosts. etc., for any special section. How- ever, taking the nation as a whole, I look for better weather in. 1955- IX. RETAIL SALES. I forecast: that the outlook for retail sales is encouraging, at least through the first half of 1955. 12. PROFITS. Stiffening com- petition is chipping away at the profit margin. Return on invested capital is in a long-term down- trend. The first few years after- World Wax n were the golden years^for-tlie- novice 4n-buainess and for the inefficient. Those days are gone for awhile. IS. SELECTIVITY. Higher labor- and other costs, plus intensified competition, will continue during 1955. I forecast a high degree of selectivity in the effect of .this trend on individual activities and companies. Victory win be for the nimble and for the strong! •14. DIVIDENDS. Recent higbi expenditures for new plant and ssgehinery have left some eon— Serving In Japan Army CpL Clyde Knapp, son of Mr., and Mfe. Clark knapp Sr., Route 1, Holley, is seiRjing in Jap- an jvith the 136h Field Artillery Battalion, which recently returned: from duty in Korea. The'battalion tvas stationed at cerns with very high depreciation, charges. As new capital commit- ments arexut and depreciation re- mains high, cash in-flow could ex- pand. Such companies should be able to pay out in dividends a high- er percentage of earnings in 1965 than ill recent years, notwith- standing a moderate profits shrinkage. ' -- 15. INVENTORIES/ Inventories have been permitted to run* down during 1954. As total business ex- pands, there will be a tendency to replace reduced stacks, especially during'the first half of 1955. Total manufacturers' inventories, how- ever, may build up more rapidly thah.total business inventories. I' forecast that total wholesale and t6tal retail inventories will show- little change from 1954 levels. 16. PRICES OF MANUFAC- TURED GOODS. Even with the expected pickup in demand, I see no sharp markup in industrial prices next year. Over-all supplies* are generally ample. Hence, I fore- cast that industrial prices in 1955 ; will show little change from recent levels. \ L 17. FOOD PRJQiS... Fo.0.d -PtffifiSSL may firm later in 1955. The strong; move into Government crop loans this year has made free supplies of mo'st agricultural items less burdensome. I forecast that new- advertising programs by earners and other great food distributors will help farmers, stock raisers, and fruit growers. 18. CONSUMER INCOME. Conr sumer income wiD hold at satis- factory levels. Most goods should move readily into consuming chan- nels.' •19. LIVING COSTS. I forecast that during 1955 living costs will show little, over-ail change from present levefe; There may be some firming during the first half, but the late months may again wit- ness a minor softening. 20. RENTS, ETC. I forecast rental expenses may edge some- what higherj clothing costs should be steady to moderately higher. There is small chance that food ex- penses can be greatly reduced, 2{^ MONEY SUPPLIES. I fore- cast that money supplies will be ample for all legitimate business needs during 1955. With little like- lihood of business getting out. of hand on the upside, credit casing Is mqre likely than, credit curtail- ment in 1955. 22. INFLATION. Fears, or per- haps hopes, of an inflationary boom should be buriedl Barring outbreak of war, our productive capacity .is sufficiently large to meet all demands for goods. I forecast that no runaway inflation is probable, even if the money managers increase the supply of money or ease credit?* 23. DOTEREST RATES. Until the Treasury finds a way to bal- ance the budget, hold business at high levels and -unemployment at a minimum, I forecast little likeli- hood of higher interest rates. 24. BOND PRICES. With the possible exception of tax-free bonds, I see no reason for increas- ed bond prices in 1955. I forecast an increase in the issuance of tax- free revenue 'bonds. < 25. STOCK PRICES. After so sharp a rise, the market could nave a reaction; but I am fore- casting no crash in 1955 such as we had in 1929. In fact, the situa- tion, changed for the better Octo- ber 41, 1954. . 28. WAGES. I forecast that the wage trend in organized industry will continue to move higher at least in. the first half of 1955. Dur- ing the first half year, when bus lness will be improving, the labor chieftains will also be quick to re- sort to the strike weapon. 27. OTHER LABOR GAINS. I forecast that the heavy guns of the labor bigwigs will be trained on the guaranteed annual wage, shorter work week, and more pen- sions. With a better congressional control of. appointments to, the Na- tional Labor Relations Board, the decisions of \that body will swhig more toward labor than toward management, 28. NEW INVENTIONS. These wHl mostly be a labor-saving type. I forecast a .marked increase in automation and cybernetics, and other marveloiisgchanges in pro- duction methods. 29. EMPLOYMENT. Unemploy- ment outlook is brighter, since business will be on the upgrade during the first half. I forecast that local and seasonal unemploy- ment will still prove a \knotty problem. ••-- ?...._. 3*0. FAILURES. The salient bus- iness characteristic of 1955 will be bitter competition. Many compan- ies already weakened by competi- tive conditions will no longer be able to keep afloat. I forecast a rise in both the number and the total value of failures during 1955. 31. MERGERS. I forecast that mergers and consolidations will be encouraged by federal officials, if, by merging, a weak company can be saved,' But whfla every effort will be made to prevent bankrupt- cies, Washington win frown on large mergers and consolidations. 32. GENERAL REAL ESTATE SALES. The time is already past due when real estate'prices'should have been falling. Only a fear of World Wax m and easy credit have prevented this. Therefore, I forecast that a downturn in prices cannot long be postponed. 33 URANIUM CRAZE. The greatest speculation will take place in the seeking and trading of land with uranium prospects. This is now centered in Colorado, Utah, and vicinity; but I forecast it will spread in a limited way to many other states and even to ^offshore'' property. It could ex- ceed the gold rush of 1849. An- otb ^ r ,v d6nia hd will be for wood- lands Which can be bought for a few dollars per acre, 34. COMMERCIAL FARMS. These have suffered a decline in price as a result of the slump in agricultural prices and farm in- comes. Unless more will be done politically for the farmers next year, I\ forecast that the recent decline i^jcpmmercial farm prices may continue during 1955. Sub- sistence farms on the fringes of larger cities should hold up well In price as migration toward the suburbs continues. : * I «. • \ .4. erty in. the suburbs lias not been I lie. Householders were flooded so. inflated, and therefore will not j with the'^junk. mall?' which they Jbe so vulnera^^o; declines ..anaj^otf? desire: JWQ& complaint* flooded into the postoffices. The mail icarriorjj who were deluged with* the stuff were reduced to the realm of handbill distributors and were often haliMtfkingly referred to as \junk men\ because they handled the \junk ^nail.\ Postal unions complained and so did the weekly newspapers. The latter lost millions of dollars annually in advertising income. One food chain sent out 28% mil- lion circulars by the junk mail method. high taxes. 37. INDUSTRIAL BUILDINa The construction of new* industrial plants gives every indication of continuing to mark out a down- ward course during 1955. I fore- cast that the brightest spot on the construction horizon for next year is the prospect for increased muni- cipal construction, schools, hospi- tais, etc., '. 38. RESIDENTIAL CONSTRUC- TION. The building- of new homes has held at very high levels dur- ing 1954. Although I expect the trend of new home prices to he downward during the year 1955, 'they will still persist at very high figures, at least during the first half of the year. New homes will continue to be the choice of pur- chasers, eyen though older homes give better values, 39. TAXES. The Eisenhower Ad- ministration has clearly recognized that expanding business and in- creased expenditures for plant and equipment are the true sources for rising employment and more jobs. I, forecast a continued aim during 1955 will he to have taxes aid \bus- iness—and thereby help employ- ees to more and better jobs.' 40. INCOME'TAXES. I fore- cast there will be no further re- lief, in 1955, of the double-taxa- tion feature on dividends or of the 25 per cent capital gains tax. Fur- thermore, corporation income tax- es will not be permitted to decline as scheduled next spring. I fore- cast that, unless business slumps more than I anticipate during late 1955, there will be no reduction* in personal income taxes next year, except to correct Some technical errors. Any relief for the individ- ual \small\ taxpayer will be saved until the election year, 1956. 41. POLITICS. The reahy big political news in 1955 will not he made by the laws that will be enacted, but by the tremendous preparations for the 1956 presi- dential campaign. Those who claim that President Eisenhower is at heart a liberal and will get along well with a Democratic Con- gress' should remember the lessons of politics. 42. WORLD WAR WL In my opinion, the initiative in interna- tional affairs still rests with Rus- sia. The Kremlin is not yet ready for an all-out attack and no one in the West wants World War m. Malenkoy is now pushing a \Peace Offensive.\ I am referring here to the year 1955—over the long term, I still feel that a major holocaust ^(Contiiuud oa t>tf« ») Junk Mau Will Cease' Mar. 31 The efforts Of the weekly news- papers of the country apparently were effective in persuading post- master general Surnmer&eld to re- scind his directive of over a year ago establishing the \jiink mall\ issue. He ruled last week that \Junk mall\ deliveries would cease after March 31. The ruling, started as an ex- periment in August, 1953, to facil- itate the handling of third elass mail addressed only to \tenant \householder \occupant « 7 re g . identlal patron,\ etc. did not work out successfully because of the many firms who took advantage of it as a means of sending their advertising messages to the pub- TELL THE ADVERTISERS YOU SAW IT IN THE R-D New Year'9 Thoughts Ledgers Journals Letter Ffles Daters Typewriter Ribbons Statement Pads Stamp Pads Inventory Pads Famous Simplified • Bookkeeping Buo^t Books remember when... with FAMILY nemember when., .tfce happy- occasions, thejpwmd.big days in your family. Portraits keep such moments for you...keep the story complete. Mak»AFamfy Appc&l inept Todcryf ^9 Walker Studio 31 Main St. Phone 209-R, signed to Kobe oh the Japanesa- Mand of Honshu last month. Area Servicemen's News Sponsored In The Public Interest By Booth of Brockport Andrew Eayburn Jr., who is stationed in Africa, has been pro- moted to Staff Sgt. • John E. Boston, SA236-53-73 FT School, SSC, USNTC, Bain- bridge, Md., returned to his base after being home for New Year's. He expects to be stationed there for 44 weeks and will be receiv- ing training in Fire Control School. Pvt. George E. Rich, US 51316473, class 179, 23rd AFB, Z>iv. INC./ 3rd Armed Div., Ft. Knox, Ky. left Sunday, after being home for New .Year's. He has been there since September -when he enlisted and is now taking typing training. Pvt. 1/c Robert Ginther, in communications at the Pentagon Bldg., Washington, D. C, was home for the holidays, returning 35 VACANT T A*m rrvr OTTO- \? dUty on Tuesda y <* this week. ^LI A ^ T theToe^on C1T of fe ^ » «* servi ^ ^* parking lots, city vacant land * should experience a continued slow reduction in price during 1955; but no marked change in suburban,' vacant land, except for parking. I ana very bullish on land ahy- • 1 where suitable* for parking; KnajB^a'wireman with the feat „-.«,„„, iW ^nuis talioii, entered the Army in June\ 36. BUSINESS PROPERTY. I S^ nd ^ arriv f a ovepseas <* e fo1 \ \ foresee little hope for improvement lowlb* Efecemfeer. He is; a 1951 if or such proplrty in ttio larger S«^ &rriv £ a ovepseas ***.»*• J foresee little hope for improvement John Radloff.'son of Mr. and Mrs. Raymond Radloff left for Kjeesler Air Force Base, Miss, aft- er a holiday furlough. Lt. and Mrs. Ronald Clark of Camp lieJeune, N. C. were guests a few days last week of Dr. and Mrs. Harry Greene. Lt. Clark as- sisted Br. Greene during his col- lege years at Brockport. Sfcate prior to his graduation, and grad- uated from Quantico, Va., in Dec- ember, receiving his new assign- ment. Frank Hutchison, SA 236-48-50. St \A\ School, Building 413; Bar- racks 501, NTC, tJreat takes; HI., was home for two weeks with his parents, Mi. and Mrs. Jackson Hutchison, of.Clark St. He re- turned New Year's Day to Great Lakes where he is studying elec- tronics. — Al /e Robert \Marshall spent the holidays with his mother, Mrs. Stephen Marshall of Ridge Rd., after *is return from Japan, and left yesterday for Barksdale Field, La. A2/c Burton ginther, from Scott Air Base, HI., was home for two weeks, leaving last Sunday for his base. He is i n personnel work following his graduation from Sampson in December. OiBmckport 73 North MMn St. Phone Bkp t . 123
