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Editor ' s note: The Following* reprints from various Long Is- land nowspnpers , some of which appear In nearly every issue of The Patcliogue Advance, are chosen to give an idoa of the va- riety of subjects considered hy the Island editors, - and their points of view. Those expres- sions ara not necessarily en- dorsed at all by The Advance and are , in fact , often <|iilto con- trary to this newspaper ' s opin- ions. Spirit of the Long Island Press In Editorial Views fyilE old (iiiuHtion , \Which in the 1 * surer method of ne<|iili-ing infor- mation; hy the eyc-gnle nr the eur- gute?\ I III B come up again In n now form. It appeal'*- in Roger Unbson ' s compnrntivc tost of tho radio nnd the newspaper as advertising media. To advertise his \Statistical Survey, \ Mr. Bubson bought $3 , 000 worth of space In newspapers in live cities nnd $3, 001) worth of radio broadcasting, with twenty-live minutes of music by u well known, orchestra , nnd u live min- ute sales talk. From the ink he got 4 , 000 inquiries nnd from the radio 10. He considered newspaper all ver* tlalng about 210 times as elTcctlve as radio advertising. So mnny factors enter into such an experiment that the result mny not be faithfully indicative , but it would seem that the advantage in enormous degree lies with the newspaper space. Radio fans , after a good musical con- cert , shift the dial quickly to another concert , or to tho next program of Interest, They do not wait to hear what the bent announcer has to say about Shinem ' s Stove Polish , or Kil- lam ' s Roach Eradicatov. Some ,, in a subdued or elevated 1 mood , depending upon the character of tho program , find tho advertising talk un imperti- nence. . It is as though a symphony concert were to be interrupted by n \ poor fish\ who came to the front of the stage to tell you what is useful for cleaning clothes or teeth , or hair; an offense to the sensibilities. You wouldn 't buy that fellow ' s stuff if there were no other like it in all the world. Hone could blame you. The radio advertiser has to f&nfbnd with tho very human resolution most of us make to \ want -what we want , when we want it. \ It needs only a turn of the dial to enforce this pre- rogative. The newspaper \ ad\ can make its appeal more vivid. A word picture has limitations easily passed in a good drawing. Nobody coujd sell us a motorbont by radio. But one glance at a good \ marine \ ,in which a forty-footer is coming head on , with a \bone in her teeth , \ will set the blood coursing as the best vacation talk could never do. Tho time element Is a factor. It would take ten minutes to describe the qualities of a thing that can be spread before the eye on the corner of a page and taken into the mind in five seconds. If radio advertisers discover a means for checking up on results , and if the check-up results in such conclusions as Roge r Bnbson hns reached , it will not be long before radio programs will have to find other means of financial support than the now So liberally poured out dollars of merchandise. — Long Islander , Huntington. l'KINTKK'S INK AND RADIO Social Events Enlivening Midsummer Bellport Season Community Players Preparing to Give Comedy Under Jones ' Direction Dr. nud Mrs. Bnlley lo Move to Maryland Estate—Junior Durkiu , 12-year-old Actor on Metropolitan Stn|; c , Visitor in Village—Oilier Hems of Interest from Advance Correspondent /1 11 . and Mrs. - Gerard Hawkins and ** \ * Hon , Gerard , Jr., hove returned to Cambridge , Mass., following a visit with Mrs. . < ,<]inuii«l V. Hawkins. Mrs. Cuss Sinilh is a guest of Mrs. Henry M. (ioldthwnilo. Dr. and Mrs. S. 11. Cnrwilh hnvo returned from an automobile trip to Atlantic City. They stayed a while In I'hiliulclpliiu and they returned' by way of Anbury Park. The doctor says there short sojourn at thol resort was the most pleasant part of the trip. Dr, and Mrs. Harold C. Bailey have purchased an estate in Cecil County, ' .Maryland , and will leave about the middle of September to make their home there permanently. Dr. and Mrs. Bailey ' s.son , George Bailey, was grad- uated from Harvard reeently. The estate is across tlie Chesapeake from Baltimore , near the Elk River. Mr. and Mrs . Dewey Thomas of Oneonta were recent guests of Mr. mid Mrs. Edward J. Weidner. The Community Players of Bellport will present the three-net comedy, \The Falopcmen t . of Ellen , \ for the benefit of the Community building, on the evenings of September G and 7 , under tho direction of William II. Jones of the Episcopal Actors Guild of America. Mr. Jones is passing the summer in Bellport and he has kindly offered to coach the players for the comedy. Mrs. Harry Day gave a tea on Wed- nesday afternoon in honor of her sis- ter , Mrs. I. W. Richardson , who mo- tored with her little daughter , Jane , from Memphis , Tottn, They made thc trip in four days and will visit for the remainder of the season with Mrs. l>ay, who is occupying Mrs. Gardiner ' s Main Street Cottage. Mrs. Harry Perry spent thc week- end with hor parents , Mr. and Mrs. William Hulse. She will puss the rest of the summer in Capt Cod , Miiss. 'Mrs. Dudley Reeves Janvier -was hostess at n dinner and bridge Mon- day evening nt the homo of her moth- er , Mrs. II. C. Mallory, in Bellport Lane. Her guests were Mrs. Andrew Underhill , Mrs. Jess Dull , Mrs, Hora- tio Gray, Mrs .James lt. Conner , Mrs. Theodore T. Everitt , Mrs. Henry Hal- stead , Mrs. Cheater .Smith and Mrs, Benjamin H. Tibbs. Mrs. .Joseph If. Ladew entertained Wednesday ut a bridge and shower in honor of Miss Alexandra Downs , whose engagement to Herbert Bod- ford has been announced. Thc home of Mrs. Ladew ' s mother , Mrs. Hopple Bedford , was tho scene of tho party. The guests included the Misses Inez Pascual , Dorothy Jackson , Helen Lcf- ferts , Jane Thomson , Phebe Field , Mclnnie I.achlan , Gladys Bedford , Mrs. James R. Connor , Mrs. Theodore T. Everitt , Mrs. Chester Smith , Mrs. Bruce Bromley, Mrs. Helen Droste , Mrs. Reginald Webster , Mrs. Ira B. Downs and Mrs. Benjamin Tibbs. Mrs. II. C. Coombes entertained Mr. and Mrs. Charles Rhodes , Mr. and Mrs. Charles R. Hebard , Mr. and Mrs. David McFarland and Mrs. Frederic Gurney at a lobster supper at Mon- tauk Point Monday night. Mrs. Coombes will return to Great Barring- ton , Mass., the laat of July. Mr. and Mrs. Thomas King of Wa* terbury, Conn., have been spending a time with the Misses Kathryn and Jaily King. i Mrs. Reginald Webster gave a luncheon at her cottage in Thorn Hedge Road this week for Mrs. Ches- ter Breining of Brightwaters , Mrs. Willard Thcmpkins and Miss Vera Webster. Miss Webster is a guest of her sister-in-law , Mrs; Reg inald Webster. . Earle L'Hommedieu and stepson , \Junior \ Durkin , were week-end guests of Mrs. Sylvester Selleck. Junior is 12 years of age and he took a leading part in the play \Courage \ whicli had such a long run in New York city. News Nfotes from North Bellport and Hagerman Locality \\THE celebration of the Lady ol I •* Mount Carmeltt will bo held Sun- iluy ut the Hagci'inun Catholic church with a large display of firework s and ninuseiitciit-. Antonio Fuoco and Kcv, Aloysius Gillick of Bellport are In t'hui'gc. William Martin of Brooklyn has now moved to North Bellport with his folks und is employed ns a salesman for the Ford Moto r Company of Patchogiie, Mr. and Mrs. Al Scordn wero the week-end guest s of Mr. and Mrs, Louis A. Fuoco of North Bellport, Scordu waa nt one tjme tho contender for tho batnm-woight championship, John Cardamone is recovering from his illness, Johnny pl ays center-Held for the North Bellport team. A son was born this week to Mr, and 'M rs. Jack Gamaldi. The North Bellport Girls Club has set August 5 for its annual outing at Coney Island. Ernest Maler a law student at New York University, is spending his vaca - tion at his home here. ' The new Perry and Stephani garage which is located on the Robinson Boulevard , is now completed. The North Bellport Sporting Club baseball team will play East Islip Saturday. John Vignato , the star p itcher for the North Bellport Sporting club , is recovering from his illness. He is a student of the Savage Training-School of New York eity. James Nude haa now moved to his new home on the Old Orchard Road. Louis Fuoco , Jr., of Stanford , Conn., is spending his vacation with his uncle , Antonio Fuoco. Miss Helen Martin of Brooklyn is spending her vacation with her grand- parents , Mr. and Mrs. Joseph Martin. Tpny Kelly and family of Corona have rented a summer bungal ow from Rock Maler. Kelly is employed.by New York city as an inspector. ¦Phil DiPoala ' s service station Is doing a wonderful business. Phil also handles a large number of used cars. .Kolar ' - Alleys were reftnished by the Brunswick Alley company and are opened afternoons and evenings with a cooling system. This is the time , to put yourself into shape for the winter months. The Scotto and' Mazzola boys of Miramar Beach are enjoying their vacation in swimming, golfing and fishing. Nicky Vignnto Is now employed by the Main Taxi Company of Putehog.uo. Little Willie Fuoco I D a great loss to llagcnuun and North Heliport. He ' ' is spending his vacation at Atlantic City. Louis Costnnzo and Frank Fuoco spent the week-end at Mattituck. Sonny Fuoco is spending the week- end with his aunt , Mrs. James Price of Winfield. Mrs. Charles Stephani was rushed to the Parkway Hospital , UOtli Street , New York eity, by Fuoco ' s Packard Tnxl service for nn operation for appendicitis. Tho trip was made in two hours through the heavy tiafl.c Monday afternoon. ayillllllllMI!lllllllllllJl.llllllllllMllli ;illlllll.||lllllllllll*lllllllllllll' \ • g I I Brookhaven § By A Contributor | -^•iiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiii*: ' Among thc guests who visited St. George ' s Manor on Sunday were Dr. Thomas , distinguished scientist from New Zealand , whose country seat is at Glen Ridge , N. J. Dr. Thomas ' father was a founder of New Zealand having taken his family, horses , do- mestic servants , etc , aboard a vessel and was six -months on thc . voyage. They had to use rafts to reach tho shore nnd had to swim their horses across. Dr. Thomas is a guest of E. R. Tolfree. Other visitors were E. R. Tolfreo , Miss Stella Christie of New York , J. G. Fitch , late of New Mexico , Mrs. Foster M. Stewart and Samuel T. Stewart both attending New- York University, Mr. and Mrs. Carl Olsen , Mrs. Howell , Miss Howell , Miss Olsen and Mr. Olsen , Jr., of Eastport , 'Mr. Ruth , Miss Ruth , Charles Ruth and Mr. and Mrs. Wiants of Seafond and Charles Wershig, late of South Da- kota. Several of the above guests visited Tangier , or Ha-wtonhurst , recently foreclosed by the Misses Martha and Eugenia Smith. f Brookhaven J MR. and Mrs. John McAvoy enter- tained over the week-end Count and Countess Von Burian and SHHI , Edmund- , of Austria and Brooklyn. Mrs. H. Rohde entertained over the week-eiid Mrs. Ranier , private secre- tary to Dr. O'Brien of Manhattan and her sister , Miss Bean. Mrs. Cornelia Hailock has arrived at her home oft Beaver Dam Road. Her daughter , 'Mrs ' . '^racy Weeks , and two grandalighters , nre spending n week with her. Tho Rev. Normnn O, Sweat ot Ohio, visiting clergyman, rend the Sunday morning services at the Brookhaven Methodist chinch, Sunday evening the Rev. Kenneth Grady occupied: the pul- pit. Mr, Sweat was minister here 24 years ngo and' n great 'many old friends came out to welcome him, Howard Brown and men arc laying a concrete walk around tlie new school, Mr. nnd Mrn. Walter Corrlgnn and Miss Jane , spent the week-end at Kew Gardens, Miss Juno will spend the week there as guest of her Hunt. Mr. nnd Mrs. Frederick Marshall of Great Kills , Staten Island , spent the week-end visiting Mrs. Florence Gwynne and Mrs. H. Rhode. Miss Lillian Burton of Sttvten Is- land and Brookhaven Is having her cottage on Fireplace road painted and remodelled. Miss Dorothy McAvoy of Brooklyn spent the week-end at her summer home here. Dr. Scruton of Manhattan Eye and Ear hospital wns a recent gnest of Mrs. H. Rohde. Miss Nancy Hart of Now York is spending two weeks ns tho guest of Miss Grace Gnlge on Edgar Avenue Dr. Alden Woodruff of Jnniuici, w _» a recent visitor In Brookltuvon , calllm- on old friends. The Rev . Mr, Morrison uiul Mrs Morrison nro now ' occupying the cot- tnge at Shndyluwn and the m inistoi- is busy calling and making the uci-uaint. unce of his purlshoners. 'Mr. and Mrs. Arthur Wri ght of Ocean Parkway, Brooklyn , are ntny. Ing nt their summer home on Bay Avenue for the vest of the season. Miss DoYn Kirby of New York , who has been spending a week nt the Gables with Miss Ella Hawkins , l m9 returned to her home in Bainbrid-;-. N. Y. Miss Hawkins, returning witli her , will spend u month at Bain- , bridge. Both girls nre teachers in Nuw York city. Miss Helen Carman of Babylon ia spending her vacation with her aunt , Mrs. George Nesbitt , on Railroad Ave. ' nue. I Miss Bernadotto Provost has re- | turned to her homo from a week' s vis. it In Boston. ! Other Brcokliaven news will be found elsewhere in this issue. J. J. Veatch , D. P., S. T. | X Copyright 1027 JC * _ * « _ * _ -SHSHQHQH ,^*^*^ CAMPING Some people are camping enthus- iasts. Nothing* seems to dampen their ardor , while others see nothing in camping except ants , flies , mosqui- toes , hard , beds and such inconven- iences. ' Th- difference is largely in the mental attitude and the prepara- tion. Healthy.people who enjoy out- door sports and who appreciate the beauties and the health-giving quali- ties of nature always enjoy camping. Those who are not so healthy can , through camping, regain their health , and along with it a love for this form of recreation. 'With the right mental attitude to begin with , it only takes proper preparation to insure every camping trip turning out a success , always providing the weather man is reasonably kind. There is no doubt that bad -weather can spoil a camping trip, but why anticipate such trouble? Nobody minds a little rain now and then , and the chances are the major- ity of the days will be clear. Proper preparation for a camping trip includes the selection of the site and the equipment , the clothes and the food. The site should be near a body of water , hut as high above the water as possible , and preferably on n hill where there is good drainage. Tliere should be a sufficient number of trees to give shade , but not enough to shut out all \ the sun , and not too much underbrush . Such sites nre not too ' plentiful , but a little work will often transform an otherwise un- desirable place into n good one, If a tent is to be used , jt should bu plenty large , strong and waterproof. Cots will go tor sleeping. Air inHttrfsses are a luxury, but not necessary. Hardy souls will prefer to sleep on the ground. ' Clothing will depend on the climate , but should always be as light and loose as possible. In warm weather , a bathing suit , with sandals , and possibly a straw hat , will be ex- cellent. For rougher country, kha 'd breeches and shirts may lie , used. Cooking should be reduced to u. min- imum. A practically raw fowl diot of milk , fruits , fresh vegetables and whole grain bread will be found both healthy and tasty. Circumstances al- ter cases , but these suggestions should hel p in making camping tri ps a suc- cess and consequently in increasing the popularity of this most healthful outdoor recreation. Dr. V-atch Is vtrr an-Ions ta help all to VI JTOMUS Health. Write him cars this ntws- paper. ?^^>0*><'*>»>3-iKH>« * -K\K *':«>K'*X\>*^ i Vigorous Health 4 Tlie summer complaint with which the housewife suffers most is the com- plaint that her mornings and after- noons are spent listening to or trying to shut the door against house-to- house canvassers and itinerant ped- dlers. At this season of the year she has much in common with the door- man and purchasing agent. Canvassers and peddlers all come under the category of pest , but they can be divided between the deserving and undeserving and their wares can be divided between the good and the bad. If there were not so many of them , one would willingly give time and money to the young men nnd women , who , through canvassing, partially or wholly finance their next year ' s schooling. And then thc frauds can- not always be distinguished from the bona fide. But it is against tho peddler that the housewife directs hor complaint. He is ubiquitous and excessively in- sistent and is not above trickery and dishonesty. Patrons of the peddler oftim injure two in benefitting one. They take away from thoir own merchants , who spend their profits at home , business that is rightfully theirs , giving it to a fly-by-night stranger. And not infre- quently peddlers ' bargains prove to be gold bricks. —Rivi-rhcad News. THE UNPOPULAR PEDDLER \DE a snob. Marry the boss ' dnugh- *-* ter instead of his stenographer , dress , speak and act like a gentleman nnd you 'll be surprised at the amount of murder you can get away with. \ This is the advice handed out by Prof. Robert E. Rogers to the graduating class of the Massachusetts Institute of Technology. The advice was drastic enough , it seems , to win the Prof, a glaring cap- tion on the front page of many a met- ropolitan newspaper , which , probably, wns all that he really desired. It won also a prompt rebuttal from Hcyvvood Brown , the columnist , and the state- ment that \ snobs can 't succeed\ from Dp-an Christian Gauss of Princeton. Rut what of the graduates who had to sit and listen to P i-o f . Rogers ' lightly spoken tomfoolery ? The ma- jority of them , we 'll warrant , left M- I. T. with no very great respect for their English teacher ' s knowledge of present conditions. Every business man , from the greatest corporation official down to the peanut vendor along the resort boardwalk , knows thnt snobbery is the first symptom of brain fever and the snob' s only possible accomplish- ment in this world of service to fel - lowmen is to serve as an unintentional inspiration to the comic strip artist and thc- folks who write Keystone comedies. —Press , Islip. AS TO SNOBBERY ¦* j \Your * _ , BirthdaY JULY 26 Is today your birthday? Then you have that valuable trait of somehow accom- plishing a great deal! without seeming to] put out much ef-l fort. When youi have something to do , you forge ahead without any particu- lar fuss and get It done , when most persons are begin- ning to think ahout Geo. Bernard starting. Shaw You have a magnetic personality, fluency of speech and a versatile and talented pen in writing. You are in- tellectual and would do well to fol- low some literary pursuit. You are particularly fond of poetry. You are individualistic in your ideas and care very little of what oth- ers think. You are kind and whole- hearted and generous. You do not talte misfortune too seriously—some- times not seriously enough. You arc inclined to \laugh things off. \ Persons born under the stars this day are very likely to make a person- al success and very seldom become successful if they permit others to guide their lives, You will make plenty of money during your life and never want for comforts and lux- uries. You are fond of travel , and unless you marry when very young it is quite possible that you way never marry. For you enjoy your freedom and , as you become older , you hate to think of giving it up. Ton are naturall y a loving nature and like people to like you , but you do* not want to be tied down by the responsibilities of marriage. How- ever , should you marry early, you should find great and lasting happi- ness. Among those who were born on this day are George Bernard Shaw , the writer; William K. Harper , presi- dent of Chicago University, and An- dre Chariot. S _DANA_D 4^ - ^^I SA_ i SUN. MON. PATCHOGUE ,J^i— - — ^ 4 DAYS OF TUES. WED. 1 Hid I j *** She Talks! ' \ - 1 00% ! j WHITE She Sings! TALKING J in She Dances! yy ¦ | I <_-. -T- lnb aa/**. A TWC r A UT Hear her sing \Broadway Baby / , JKt 1 1 \RRnAilWil Y Do!l' ' \ \ Jiff ' Ji <*- Ji G»l°° \ »\<* // 4gffl I 1 ___9__ -^^Jr _r_ - * .-L- > V TV _ ff_ L JL \Wishing and Waiting For Love . \ /,// HH I all Witmark song hits. ///'/ f SSmWm 1 1 ' RAHIEC'' ^7mmmmr^////aBm I Oi^OlEiS j ^^K ^^w d i fflHf] 1 1 Sensational entertainment in t^ ^/////K//////////Mk mM^M -/ \ Mhv&Rmff lM I the Great WHITE Way, the Zw// W/E^^MW/ Mm ^^M § on the Vitaphone as it has \\\ W A ^^^M^^St ^^k^/m ^WB^^s 'i ^ i *t i r * —¦ ' \///i ///////Ms^&^^nSG^^^S m^itBn «///// .w/__i_i_i__ic_______n W\ I . never been done before ! . - — - ~ \\ w / W//m ^^^^m^sSl^mt BmBi = 1 : \^^ Sm 9— 1 LAST TIMES MILTON SILLS CHARLIE CHASE | I T O D A Y ANF I IN In Hi ' Fir4t 1 = i \j ut\ i tmv ni rw.tr* AND TM -'W ITT II ALL - TALKING COMEDY I I TOMORROW L0VE ™i DEVIL\ \THE BIG JQUAWK'* g = , MOVIETONE ACTS I Miiiiiiiiiiiniiuitiiiiiiniiaiiiiiiiiiiiiuiiiiiiiiiiiiuiiiii uiiiiiiimti-ii iiiuiimiiiiiiit-iiiiiiiiinioiiiHiiiiiiiUiii -iiiiii-iiiium CLEARANCE CLOTHING SALE WE MUST SELL OUT S Our Entire S pring and q£f Summer Clothing /^l|||ffi Stock at Almost Any ^^^^_^\ CT^ ^ rice > ^° M atter How ^^^^^p l^^ Great the Sacrifice. ^^^^ 1 and 2 Pants ^ 3 & MEN'S AND YOUNG MEN'S SUITS - TOPCOATS WE MEET AND BEAT ALL COMPETITION ! _p l/\ _ l if T -l X l^ r* Our Prices Are Lowest lli!Vir .9.Kr Our Models Are Unexcelled \S \JllHa. _T-iA«.l- - 0ur Guarantee Ie Unbeaten SPECIAL \ SALE BOYS' SUITS ODD TROUSERS , N ALL COLORS AND SIZES FOR WORK AND DRESS „,_ „ _ 95c , $1.95 , $2.95 , $3.95 LATEST ST Y LES l j ^'f j UP ro $7.00 VALUES , $4.95 UP TO $9.95 This Great Clothing Sale Starts Saturday, July 27 , at 8 A. M. No Man Has to Go Elsewhere to Buy His Clothes We Guarantee to Save You Time and Money by Buying at the UNITED CLOTHIERS 20 South Ocean Ave. Patchogue , L. I. I Chain Stores Everywhere I -snft \
