{ title: 'The Massena observer. (Massena, St. Lawrence County, N.Y.) 1897-1989, May 11, 1967, Page 10, Image 10', download_links: [ { link: 'http://www.loc.gov/rss/ndnp/ndnp.xml', label: 'application/rss+xml', meta: 'News about NYS Historic Newspapers - RSS Feed', }, { link: '/lccn/sn84031311/1967-05-11/ed-1/seq-10/png/', label: 'image/png', meta: '', }, { link: '/lccn/sn84031311/1967-05-11/ed-1/seq-10.pdf', label: 'application/pdf', meta: '', }, { link: '/lccn/sn84031311/1967-05-11/ed-1/seq-10/ocr.xml', label: 'application/xml', meta: '', }, { link: '/lccn/sn84031311/1967-05-11/ed-1/seq-10/ocr.txt', label: 'text/plain', meta: '', }, ] }
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i! l\ P? Cause people to BUY How do St. Lawrence Valley folks get their t or example 90 percent of tKe people in this area say Alcoa is a good company to have here. Alcoa wanted to know what people thought about the job it was doing, not only /or itself but for the community. And also Eow people best get their information and Ideas about Alcoa. They retained very expert Opinion Ee- ' search Corporation of Princeton, N. J., to come to Massena, to Ogdensburg, to Malone How do they get their WE AS Opinion Research's trained investigators asked these St. Lawrenee-Valley people: \Where do you get most of your information about Alcoa . . . What are vour main sources of information? \ Of course Opinion Research found that those who work for Alcoa are well supplied with information about the company through What about people's IDEAS They f oun'd that 90 percent of the people liked having Alcoa here. And they found many other favorable opinions about Alcoa's contributions in the communty, its manage- ment, its providing of steady work . . . Opin- ion \Research foun'd that 91 percent of the peo- ple liked living here. employee magazines, bulletins and other company literature. An'd too Opinion Research found that St. Lawrence Valley people who don't work for Alcoa have manv frien'ds who do and who tell tr them a great deal about the company. But among generally available public sources of information... here is what St. Lawrence Valley people living in Mas- sena, Ogdensburg and Malone, told Opinion Research about where they get their information about Alcoa: — \From the local; newspapers of these communities\:— --.=--——— \From general hearsay and gossip\: — \From Alcoa programs on television\: — \From magazines (not company magazines)\: \From Alcoa movies*;!— - \From radio broadcasts\: —• . • • • . \• - • • , - - • i ' ;•• ' iV* 1 - 1 1 U ' • — - _ . ' ! :r . • _* ' • trt i* » . - • .-. \ »h.\ \ ni ;.l !( i li > • '> ^*y - •29 • L( In 1 loi tlst fix IF 1 ei 1 J IT 1 h 1 n I h li ii S . ' XI I J L: -, t' C - r 2 1 *>« •• _^ ' (T 1 f ©J J Jr. • - k r^. i: 1 i Pt__.^^ : + V ' - ' * ci 1/1 tt/ li t \*l Si I •• • -. url I • ' / li £ e J --•-fl \ T 1 I ^ k I 1 I « t- * /) ] 1 4 1 Here in Massena, home of the Alcoa works, this is what local Massena people\ told Opinion Research about the IDEA building power of public media (other than Alcoa's own literature, plant meetings and. experience as employees') :,—- Question: \What are'your main sources of information about Alcoa?\ \The Massena Observer\ \General hearsay and gossip\ \Company movies\ \Television\ \Radio\ Of course many more Massena people exposed to employee magazines and meetings*\and are influenced by their own experience than are those liv- ing elsewhere. But even Alcoa employees depended upon their Masseua Observer for information to a degree at least two-thirds as great as did non-Alcoa people. Nothing could he clearer than this volnn-, tary _ testininTiy Jby „ St^ Lawrence Valley people. No fact finding could be conducted in a more accurate, unprejudiced and con: vincing manner. . .; • \m. . •'. • ;.\ ^ When you want to influence local [DBAS always use your local newspaper. It reaches the people because the people reach for it. When READERS get MORE out of The Massena Observer.... so do ADVERTISERS The Massena Observer NO OTHER NEWSPAPER and NO OTHER ADVERTISINO MEDIUM CAN GUARANTEE TO REACH AS MANY FAMILIES IN MASSENA AND ITS TRADING AREA \ '
