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THE SCHINE INN AT MASSENA BRINGS TO SEA WAY AN EXCITING NEW CONCEPT IN RESORT PLEASURE AND HOTEL CONVENIENCE H j Another milestone in Massena's march of progress will be reached when the glamorous new Schine, Inn at Massena, New York openai 1U door to extend a warm welcome to guests and visitors. - Bringing an exciting new metro- politan air to one of the world's great industrial and vacation) areas, The Schine Inn is Mas- sena's first modern, advanced de-l signed Main Street hotel. Pioneered by the Schine Hotel division of Schine Enterprises, the Hew Schine Inn at Massena is an entirely new concept of resort; pleasure and hotel convenience.) It brings to the ; Massena area guest Comforts and' convention! facilities that will set a pace: across the nation. The. entire Jhemeot The Schine : Inn is portrayed in the warm, atmosphere of the lobby where! a huge stone free-standing fire- place radiates a glow of warmth and friendliness. From the lobby, the sew concept envisioned by Schine Hotels continues through- out the public rooms and into the fabulous \guest rooms of to- morrow,\ a product of 12 months^ it solid »esearch and thought. In addition to providing tha most outstanding guest accommo- dation* in the-entire area, The, Schine'- Mn at Mbaaena was) ereated to answer the, c r y i n gt need for convention and. meeting! fedlities equal to the demanoj generated by me mammoth St., Lawrence Seaway and Power pain, enHed \me eighth wonder af the world\ by many. - Here, almost within sight and •ound of the biMion-dollar powetr and seaway development, Schine! Ifctek has constructed a fow-j Stephen E. Wood General Manager Of the Schine Inn Greeting guests at the new Schine Inn, Massena, is a veteran Schine Hotel executive, General Manager Stephen E. Wood, who came to Massena several months ago from the Schine Airport Hotel and Motor Inn at Bradley Field, Conn.- ~- -'•--- Mr. Wood is an expert, in food operations and inn operation;; and) hasr beeff a consultant on the construction and planning of both iThe Schine- Ion at Massena, and| The -Schine LIrin at Chicopee, Mass., which opens Sept. 1st. Mr. Wood joined the Schine .organization' as an executive of) •the Ten Eyck Hotel in ^ibany, jand . was.- promoted to General (Manager, of The Hotel Northamp- raon and Wiggins Tavern at North- ampton, Maes. He was then ^transferred to the Schine Inn Di (vision of Schine HoteTslh ~prepar {atkm for his executive duties at The Schine Inn, Massena. Complete Convention, Function Facilities al New Schine tun The new Schine Inn at Mas- sena. brings to the St. Lawrence Seaway and Power Dam area the first complete convention and meeting facilities, ail under. one roof, ki addition, with the use of the Schine auditorium, -which seats-1,-000 people theater style. The Schine Inn can now accom- modate state-wide conventions, sales meetings, social and civic functions, and events of all kinds. Equipped and staffed by the convention- CTC p~e r t s of Schine Hotels, who have handled large conventions in the- Ambassador|neeied Hotel, Los Angeles, and the Roney 'Plaza in Miami Beach, The Schine Inn offers dining aoooBifnodatione| for more than 250 persons. Thea- ter style seating in the Seaway Room accommodatee 1 groups ap » 160. Si the Grassy Roon^JHO per- sons may be^~\seeted~ with\ an additional 115 guests to the Rac- quette Room, and 56 persons each in the St. Lawrence Rooms A and B. All of the rooms may be used as one large room or four individual rooms. Different func- tions, exhibits, or special dinners may be arranged for one or all rooms by using mobile dividers that are built in. At The Schine Inn, Massena, amidst luxurious surroundings completely \air-conditioned con- vention and 'meeting planners will find every desired service, and many important innovations pto- by^SctnneJHoteto,/_____.. The latest electronic equipment has been installed at The Schine Inn • to make every meeting a success including electronic lec- terns, me finest sound equipment, portable irocttmhones, spotlights, itlood lights, * mm projection .equipment, slide, projectors, re- cording equipment, booths, back- drops, dollys, .portable platforms, chart stands. • :.iL;... Schine Inn Massena Now Booking Manyj |n Weddings, Socials The Schine bin at Massena is now booking weddings and social events for the glamorous banquet facilities which are available at the luxurious new hotel. Special Schine service at social gatherings revolves around world-! famous Schine cuisine and sump- tuous: service, featuring specially created main courses, salads and, desserts,stable -decorations, an d many other extras. ^ j As at aM Schine. Hotels,\ The •Sebjme_Inn ^serves on beautiful Syracuse china, specially designed | with the Schine N crest, together! with sparkling silver service, and unique handsomely oreated glass- ware. Fine 'linen tablecloths and napkins are used. The Schine Inn aleo offers the personalized service' of\ well- trained caterers to handle all de- tails for weddings, receptions and other social functions. World-Famous Cuisine Served Three Schine loo Restaurants Upstate residents who love good food wiU enjoy an adventure in dining at the fabulous new >res- taurante of The Schine Inn, which ooens in downtown Massena July 29th bringing world - famous Schine. cuisine to the St. Lawrence region. . Here, in the luxurious surround- ings of .The . Schine Inn, diners with hearty appetites-will-find the' same delicious food and ex,- \pert'~'preparation and service which characterizes the other world-famous»Schine restaurants all over the nation. These include ThlT^c<oanutrGrove-at~The-Los-| Angeles Ambassador Hotel, The Candlelight Room at The'Roney [Plazain Miami^Beach; The Gid- eon Putnam Hotel at Saratoga Springs;.The El Centra De Las Americas in The McAllister in |Miami;r or~the-Gold. Room res- taurant in The Queensbury Hotel at: Glens Falls, New York famous Schine restaurants of all, The Wiggins tavern at the Hotel Northampton, North am p t on, Mass., Schine Hotels has, pro- duced a Wiggins Tavern' at The Schine Inn, Massena, a modern- day counter-part of the famous | colonial restaurant which has been a landmark for gourmets throughout the years. '__ L!L.. At Wiggins Tavern in Massena, diners will find a restaurant of informal elegance, featuring a chef in his tall white cap at work lover an open hearth charcoal pit^ 'where-steaksr^shrand\ specialty dishes will be prepared to order. For snacks any time-of day or night, The Copper Kettle will off er [blueberry p a n c a k e.s, pecan waffles, and. rich, flavorful coffee from the big^opper kettle The luxurious cocktail lounge will be known as The Lantern 0 ,Inn, after the lounges in several other ScWne Hotels, and hs eotnv try-club atmosphere is the pe*> feet gathering place for friend! to relax and enjoy congenial conv |pany and king am coekteils dett> ciously prepared. Presiding over the stainless steel kitchen will be Executive - Chef Paul Longo, who comes to Massena from La Concha' resort hotel in San Juan, Puerto Rico, and for * many years was head chef at the Lake Placid Club, and for Sheraton Hotels. T h • kitchen'is one of the, most mod- ern in the -nation, and was spe- cially designed for Schine Hoteh by ^Harry- Friedman of Zurich, Switzerland, and Miami Beach. Service and menat will be supervised by Geonje Naegetiu, I food and beverage eonaariant for ' Schine Hotels, who waa General Manager of the International tH- vision of The Airport Restaur- ants at Idlewjld Airfield and was previously connected. with some of the nation's leading hotels. Mr. NaegeMn has spent several months in Massena, training the waitresses, waiters, basboys gal other personnel in effpert . Seme, ^service. ~ . - i . uetety fireproof and' soandprooi',! and containing social arid baefri nees function rooma/ j Guided Tows Set For \Open. House>' ' Tfce rife* to hs—ewarmtog la- \ — -a-< M1NM1 CCTMDOMK S SeMae^ |nm at_ •cnw^ReMQ. tttti- (jPrMMSTy ~ «MHy 2» at 12 nam. wkea a aniqae ia the fersaef -Cervair eagtoe Meek, win be sealed wfta appropriate nme '•>» • e s 'fretn the cenetrnction of-me wtM fce pre*M- •ijrtm X to fM P-w. en day, to aMew Maaseaa area reaMtafa to vtow the exctt- iag near eiaetpt ef hotel _- gHMNMftB -MM CWITCBICBC*J» Ihfcflcfaiae Ian has been built hr the John W. Rouse Gonetruc- foa Co. of Cowvemeur, and as it stands today, gives the downtown area of Massena a \big-city\ appeal apt tound' to any- other Wy.<* i*« »\* in the nation. ft. ia a dream' come true fori \ f. Myer Schine, ehairman of. the hoard of Schine Enterprises, who Opened ate fiset theater in Mas- ama 30 years ago, and even ihen saw the bright future which lay ahead tor toe-Maseena area. Of contemporaty design, The Schine Inn utilijet Ae aluminum cvtrtato wall wjinUwjtion, oembiii- tog aiwruman with brick and native Matone stone. All public space is of a contemporary in- Jbrmal design, Sowing from the| spacioas lobby and the main en- trance which features a canopy of barret vaults cantilevered 13 feet above the entrance driver way. Automatic elevators provide service to all four floors, and a/nple free parking space for those using the hotel at any time has been, furnished adjacent to the hotel House Warming Party Friday July 29 thru Sunday July 3! Enjoy • guided tour through fhis amazing hotel, 2 to 4:30 PtM. Now luxury \Tffffithern New York wiH-experienc«-the-matchlesi of the sensational new Schine Inn at Massena. Srhino Hntok fanintm fof•fine hotels^from New England New ScMne Inn Features \Rooms Of Tomorrow\ Twelve solid months of tests, wrveys and comparisons of farni- wre, mattresses, drapes, fabrics and. the many extras which are standard in the new Schine Inn at Maaasna Me behind the beauty and aonvanienee of its magnifi- -rooms. SachoT* ••-C of the Mp beaatiful rooms t large and hwarkws, all of them ktarfng superb Mng-aized beds, 'en In the twin-bedded rooms. rooms are complete with a closet with built-in shoe shelves and rode, and a modern folding doer. Aunttare is -Danish modern; •anetrueted axctosively for Schine Inns and made from specially selected ewriy grained w a 1 n u t. FamMare Jabrics Were designed and wmiMi tor jhe Schin* Inn ¥* '•no complement the beautiful f 'ao-lH»\ drapes, which keep the daylight oat when guests desire to steep later in the morning. ,, The major furniture unit is a anique, eleven. foot wall unit Which includes a spacioas dresser, large writing desk and a'custom •rested luggage rack set at a new eonvenient height. The con- venient height and placement of the luggage racks makes it easy lor gaests who so desire to \live oat of their suitcases.\ The con- tents of the luggage is easily available, without displacing fur- niture, and without the necessity of constantly stumbling over the bags on the floor. Of course, mere to ample drawer space in the large dresser section to ac- commodate the contents of lug- gage for ah entire family. Happy gueets and their fami- nes win quickly realise that there are no sharp comers on any of pe furnttwe. Schine engineers, asaHrlng the safety factor was fa toipurtaia, designed every fwiaaaa to sitairaate the sharp] tflii'ilMniMin „to Florida .. .from New York to California ... proudly proclaim their newest. .. The Schine Inn -at—Massena, offering a~newrexciting world of-comfort,-convenience^and cuisine. You'll find the new Schine Inn completely different 1B every-detail.-.-. from spacious guest-room* to wonderful, restaurants . . . from.modern function rooms to complete convention ahd^meeting facilities. Here you will fi % nd the ultimate desired by all who enjoy \good living Sway from home.\ • ALL THESE*. , . AND MORE ... * AT THE SCHINE INN! Five years of planning the ultimate in guest comfort and convenience . . .and the magnificent-Jiew: Schine InnJs the proud result. AH rooms are'air-conditioned. 5 channel wide screen TV in every room and connected to the Com- munity Antennae System and swivelled for relaxing viewing. ;King ; sized beds with specially constructed .mattresses and dacron pillows. Luxury linens. Deep wall-to-wall carpeting. ^Modern restful furniture imported from Denmark. Compact dresser and luggage rack designed to correct height foF easy use. ••-'•'. WIGGINS TAVERN . . . In the tradition of the original Wiggins Tavern, opened,in Northampton, Massachusetts in 1786, the new Wiggins Tavern at Massena introduces adven- turous dining in an atmosphere nostalgic of early American days. Sizzling steaks,, charcoal broiled in open view, and robust New England fare, acclaimed by gourmets, will delight \you. COPPER KITTLI .TTTor \Starting-the-day-rightr break\ fasts, tasty luncheon, hearty suppers ... visit The Copper Kettle. Enjoy our world famous blueberry pancakes or ! >ecan waffles ... tempting mealtime specialties . . .and uscious pastries and desserts. LANTERN INN ... A relaxing backdrop for pre-dinner cocktails or day's-end nightcap. Unwind and jet down your cares in The Lantern Inn, handsomely decorated in a con- temporary adaptation of early Americana.- Sparkling enter- tainment nightly. GLAMOROUS SETTING FOR SOCIAL AND BUSINESS EVENTS . . . The Schine Inn offers social function facilities in the grand tradition of such famous Schine Hotel land- marks as The Roney Plaza in Miami Beach, and the' Los Angeles' Ambassador, fabulous Cocoanut Grove. Your gtiests will be delighted by elegant Schine ~- ! ' and service. Air conditioned rooms comfortably accommodate up to 350 for dinners, parties, receptions, dances. Here at Massena is the newest convention center in all of Northern New York. For »rout> meeting*, training oroPT»m« and seminars, vou WW «nd the ril\m»te in accommodationt including a 1,000 Nat theater atiditoirum.
