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k 8 Massena N\. T. Observer Tuesday. July 26, 1960 Sdiine Enterprises Stem irom Small Theater The growth of Schine Enter- prises Inc. in a single genera- tion from a humble beginning with one theater in Glovers- yille, a small upstate New York town, to a world-famous na- tional organization is a perfect example of the opportunities for success under the Ameri- can democratic way of life. All of the growth has occur- red in the lifetime '-of the founder of Schine Enterprises Inc., J. Myer Schine, now i TOWN LINE ROAD J I SEMI-ANNUAL J I SALE I • * B ~MON. Thru SAT. • I THIS WEEK ONLY i % OFF I DRESSES and | COM FlSilCS a I B m • _ Open .n 89:30 A.M. - 5:00 P.M. i riillllllllUUlHHIlt Chairman of the Board, and the direction of his son, G. David Schine, Pre:ident, who maintain their headquarters at Schine E^teipiises executive offices iu the gleaming bronze Seagram b.ii'ding at 375 Park Ave.. New York City. Typical of the pioneering an'd foresight which has spark- ed the con.iniial expansion of Schine Enterprises through the years is the entrance of the Schine Hotsl division into the highway inn field. Here, after considerable - research and study, Schine- Hotels has de- veloped an entirely new con- cept of resort pleasure and ho- tel convenience, combining them at the two. newest Schine Inns at Massena, New York; hear the St Lawrence Seaway, and. the rich industrial area of Chicopee, Mass. on the Massa- chusetts Turnpike. Underlying all of the diver- sified activities of Schine En- terprises Inc. has been the life-long belief of the Schines ; that the rri&st important asset 'to any business was the com- i plete satisfaction of the cus- • torrier. I To the ' American public, ' Schine Enterprises has always : given greater , value for its ^lironeTT^proYMeir ttfe\ finest quality products and services, and specially trained its em- ployes in extending courtesy and service to their customers and constantly looking out for their comfort and service. 1/ - -. y.: ..,,,, .,„...,,„. v -,. Quality Products Pius Sound Engineering MANNING, MAXWELL & MOORE A COMPLETE LINE OF HOISTS, TROLLEYS & CRANES TO FIT EVERY trFTTHSTrgQIBETVigNt Corrulux SHATTERPROOF TRANSLUCENT STRUCTURAL PANELS HAUSERMAN MOVABLE PARTITIONS \ ROBERTSON GALBESTOS ROOFING & SIDING Q-FIOOR Q-PECK Q-PANEL5 Our representatives will be glad to answer all your questions •• •- and give complete details. ENGINEERING & SUPPLY COMPANY 207 FLYNN AVENUE flg$|| BURLINGTON, VERMONT Pittsburgh Office 103 Bridge St. Tel. JOrdan 1-4060 That was J. Myer Schine's credo back in 1917, when a chance meeting with, a motion picture film salesman on a train changed his career. The salesman happened to remark that he thought Gloversville, a small town in upstate New York, needed a quality-type family theater. Mr. Schine was headed west on a business trip. He got off the train at Buffalo, and took an east-bound train for Glov- ersville. There, putting his life- long beliefs into practice, he founded what was to become one of the nations' great busi- ness enterprises. Though chance brought Mr. Sehine to Gloversville, it was no accident that he was suc- cessful. The'\'.property\ was a shabby, upstairs auditorium converted from a skating rink, with old worn-out-, wooden seats and antiquated! projec- tion equipment. Mr. Schine comp 1 e t e 1 y changed the appearance\ of the hall into an elegant atmos- phere and environment by re- decorating and renovating the interior. He installed the fin- est, most comfortable theater seats he co'uld find, installed new projection equipment, men for ushers, and then showed the best films obtain- able. • - -' • • • • The results ]|vere highly gratifying; and asMis^agss im- proved from •#e*K^fetfvhi{k J Mr. Schine interested his •brother Louis W. Schine in the business, and they leased a second theater nearby. r Today, the divisions of Schine Enterprises-lBclude •\ a FIRST PURCHASE BY SCHINE ENTERPRISES. In 194£ title of the613 SansonT homeon West Orvis St. was transferred from Miss Jessie Dutton to Schine Enterprises. This had a frontage of 140 feet on W. Orvis and a depth of 225 feet. Henry S. Ransom bought the pro- perty in 1859, and it passed to his daughter, Mrs. Alfred W. Dutton, then to her, daughter, Miss Dutton. MASSENA'S FINEST IN 1933. This is White's Hotel £ it appeared before fire, Dec. 4,1933, after which only the bank and rooms above remained. The lobby ^White's Hotel opened onto Main St. The hotel had ajobby and dining room, with 64 sleeping rooms. White's Hotel was erected fat 1864, remodeled in 1931 and 1932 r and was Massena'* lea* ing commercial hotel. - •' The electricity an automatic electric we.sh.er ( uses in three months costs about 60tf . . . enough to buy a couple of diapers: The cost- of other items in your budget may have doubled in the last 20 years, But not Niagara Mohawk electricity. It's the ~ biggest bargain you can buy! NIAGARA MOHAWK BUSINESS MANAGED . . . TAXPAYiNG MEET. PETER EPSON HE SPEAKS FIVE AMERICAN LANGUAGES In his daily column from Washington, Peter Ecfoon interprets and backgrounds the lan- guages of pel itic$, diplomacy, economics, domestic relations, and science. His clarity of expression and fair and objective report- ing give you a better understanding of events and personalities in the nation's capital. Read This Column Regularly In THE MASSENA OBSERVER huge chain of motion picture theaters, a 50,000 watt. rarlio_|_l station, extensive real estate holdings now under develop- ment in various parts of the country, sight-seeing boats,, community TV antenna sys- tems, concessions operations, bowling alleys, and the nation- ally known distinctive Schine Hotels. . . -' The world renowned Schine Hotels include The Ambassa- dor Hotel and Cocoanut Grove at Los Angeles, California; The Roney Plaza at Miami Beach; The McAllister Hotel and El- Centro De JLas—Americas—at Miami; The Queensbury Hotel and Motor Inn at Glens Falls, New York; -The. Hotel North- ampton and Wiggins ' Tavern, Northampton, Massachusetts; The, Gulf Stream .Apartments and Villas, at Miami .Beach, Florida, The Gideon-Putnam Hotel at the Saratoga Springs, New York; The Schine Airport Hotel & Motor Inn, Bradley Field, Connecticut The Schine Inn, Massena, New York^ and The Schine Inn, Chicopee, Mas- sachusetts. ^ The large chain of Schine theaters, under supervision of Donald Schine, Vice President, the son of the lateJLouis W. Schine. are landmarks in New York, Ohio7TCentueky land and Delaware HOLDINGS ENLARGED. The purchase of the Henry P. Clark property, corner of Main and Orvis Sts., was made in 1947. - The property had been in the Clark family for nearly 100 years. With this added to the Ransom lot, Schine Enterprises had more room for the new hotel. A couple of years ago, the Matthews home on the W. Orvis-Church Sts. was secured. Two more houses on Church St. were recently acquired. \ The two newest Schine Inns are_ those at Massena. New Mary- an opera- tion which comprises' one of the largest independent film exMMPng companies in movie- dom. In business for over 40 years, Schine Theaters are re- garded as leaders in the movie industry. WPTR, Albany, N. Y., boasts the Schine label, too, with this 5Q,0QO watt radio station rank- ing among the nation's, sixty largest stations. -Its climb to audience dominance in the Al- bany-Troy-Schenectady area is one of the most interesting radio station phenomena, It has received some of the high- est radio awards, for_its out- standing programming, com- munity service and news_fa^-. tares; Today WPTR is listened to by more people in Northern New York and Western New England than any ether sta- tion. Schine Enterprises has also' •pioneerarthe community TV antenna system and closed television communications. Ap- plications for these systems have been filed in many cities, some of which have already been approved by local city councils. The first area instal- lation was completed in Sep- tember 1959, in Massena, New York, bringing to that area its -first wide reception of every television network's programs. In the field of airport hotels and highway inns, Schine En- terprises has pioneered with an entirely new concept, com- bining the pleasures of famous resorts with the conveniences and advantages of the finest hotels. Schine's first airport hotel was opened at Bradley Field, Conn., in the heart of the rich Hartford, Conn. - Springfield, Mass. industrial area in 1958. There, top Schine executives used the Schine Airport Hotel as a pilot operation, introduc- ing new ideas in hotel opera- tion and new guest conven- iences. Expanded since its opening with the addition of a gleaming new cocktail lounge and delightful restaurant, the Schine Airport Hotel was the forerunner of the magnificent new Schine Inns opened dur- ing the Summer and Fall of 1960. York, and at Chicopee, Massa- chusetts, on the Massachusetts Turnpike. The new Schine Inn at Massena, which opened in July, 1960, brings the luxury of Schine Hotels and the famous Schine cuisine to the heart of Massena. Located on. the main street of this city, it is only a few miles from .the world-- famous St.»Lawrence Seaway and the scenic beauties of the area. It is the only \in-town\ hotel this thriving new com- munity contains _and .was a welcomed addition to the pro- gram at the Seaway area. The sensational Schine Inn at Massena is of aluminum cur- tain-wall-eonst-ruetionT-combin^ e.d with brick and native stone, premely beautiful surround- ingSjL-the colony-Lis—entered from scenic ocean highway A- 1-A, and is enclosed by a hand- somely designed stone wall, and its entrance gate is man- ned by an attendant night and day, giving complete privacy to- the residents and guests. Although Schine Enterprise and its beautiful exterior con- tains^ J.46 \guest rooms„_ofjto- morrow. ,- i .4od.ay'.'^_plus., the glamorous Wiggins Tavern restaurant, Copper Kettle cof-„ fee shop and a lovely Lantern Inn Lounge. At Chicopee, the new Schine Inn comprises a mammoth convention and resort center, the largest in New England, and-within -a few hotrrsdrive from any point in a six-state area. Opening in the Fall of 1960, it-contains 200 spacious executive rooms, convention and meeting facilities for more than 1,000_ persons, jiltr.a mod- ern 40-lane bowling alley, swimming_poi)L-fout-specialty- restaurants, cocktail lounges, and many innovations-in keep- ing with the space age. At Chicopee, too, Schine re- search staff's pioneered with the—new—\gi morrow. of to-\ today\ the results of ,a year of study and revision to provide the finest in guest accommodations. Here will be found all the .pleasures of a world-famous ^resort, plus the facilities for the ideal business meeting or convention. The Schine Ten' Pin Bowling Alley at Chicopee, a part of The,, Schine Inn, , features 40 \up-to.-the - minute Brunswick alleys, pro shop, children's play room, restaurants, cock- tail lounges',r'\ - meeting rooms, closed circuit TV,; and many other conveniences. It is the first of several new Schine bowling alleys now in the plan- ning stages.. These unique highway inns were designed as pace-setters for all inns to come, and Schine Enterprises offers a brand new concept for \fine living away from home\. Schine Enterprises also have a fabulous development in the Boca Raton Sun and Surf Club in Boca Raton, Florida, under the personal supervision of C. Richard Schine, Vice Presi- dent and also a son of J. Myer Schine. This new community of exclusive homes, cabana colony, hotel and other real es- tate development on the Gold Coast between Palm Beach and Ft. Lauderdale, Florida, is without comparison. In su- es have spent millions of dpi lars renovating their existing hotel properties, they have re- tained the charm, comfort and luxurious appointments which' earned for them the reputation of being the. _ \EmestJQnder the Sun\. In all of the remod- eling \programs care has; al- ways been taken to, maintain the extralarge ropms^extrava- .gajn^de^piioajotlspace to-re-- laxation of the guests, idle aaeage set aside fur beautiful gardens, lovely dining rooms and Tecreationar areas, which are \halImarky__of_aIL_Schine Hotels. All'of the hotels have been completely air-condition- ed and wide screen television' has been installed andfurnish- ed free in all of the guest rooms, where renovation proj- ects are completed. Schine Hotels have always reeogmzed-that~ superb food was one of their most impor- tant products and have devot- ed a great deal of considera- tion to serving specialty food menus at their various hotels. Schine Hoteljrestaurants-haya been promoted so that they Jipw-share-top-bilMng-witfl-the hbtels in which they are lo- cated. A choice example is the Cocoanut Grove at the Los An- geles Ambassador, which was recently completely rebuilt into a beautiful supper rlnh considered one of the show- places of the world. Each Schine Kitchen oper- ates on a planned program of excellence, supervised by an outstanding group of culinary experts, and Schine executives continually travel the conti- nent visiting new restaurants, studying methods and obtain- ing new menu ideas. : The nation-wide sales organ- ization which Schine Hotels maintains from coast to coast continually stresses the advan- tages of the communities -in which theyare located, selling the area surrounding the hotel as well, when they are making presentations to convention groups. They are good will dip- lomats for every area in which Schine operates a property. Under the active leadership of the father and son team, J. Myer Schine and G. David Schine, the ambitious, new building programs, real estate developments and other ex- pansion projects are just get- ting in full swing. With the opening of three new hotels, the Hotel Division is progres- sing faster than its original five-year plan scheduled. The theater division has opened five new theaters equipped with the latest Todd - AO 70 mm. projection, and itc real es- tate division hai moral new projects already being offered 4o^the buying—pubMCi—— With this mom entum, Messrs. Schine look to the fu- ture as their greatest years of accomplishment, even though they can point with pride to the enviable record of success which they have achieved in thelpasL... John Story OFF JOHN'S DESK When » comes to getting-a[sun tan, ignorance h blister, Spekr'g Insurance Agency WILLIAM C WARD - JOHN STORYfT * J Licensed Brokers 24 Glenn St. - Dial RO 9-2402 - Massena OPENING SOON! .. . _afcjfche_ Excelsior Hotel Corner Center and Willow Sts., Massena WATCH FOR IT! SFUI SAY... THIS' Just Drop In a Coin and Your Famfly-L-amnth*y~ts~ In Less Than One Hour WASHED-DRIED SPEED-WASH LAUNDER-AMA 252lrOrvis Open 24 Hours Daily .# 13$ 01 3H3HM DIRECTORY Services -Florists Roofing BONDED COLLECTORS Retail - Commercial Massena Adjustment^Bureau 50 Main St. Room 12 RO 9-5226 HUTCHINGS FLOWERS Choice Flowers tor AM _ : _ Occasions— Telegraphic Service 334 Main Dial RO 9-6148 CURTIH t , : :: ROOFING COMPANY 4«-Water Str'T'DIarRO SWOffl^ Roofing — Siding — Insulation LET ANSERFONE Take J¥our Calls_ 24 Horn Anserfone Service t09 B«ch i RO 9-2421 Verville's Florist _Ftowers„for__AlLOccagions„. Complete Line of -Gut—Flower. ~— Design Worfc Free Delivery - RO 9-3581 Open Evenings Till 8 -'.rr_\_..'_ 9W Main St.. All Kinds of ROOFING - SIDING ^a INSULATION ^ FUCK'S ROOFING 9-2515~ CUSTOMER CREDIT BUREAU 105 Beach St. RO 93912 MOREHOUSE Flower Shop and GREENHOUSE Largo Selections for All Occasions Phono RO 9-3165 Free Pick Up and Delivery in Town SHOE REPAIR WHILE YOU WAIT SHOE CENTER 71 Main RO »-202» Moving - Hauling Plumbing - Healing Mf.0. SMITH SONS 220 East Orvit St. i Dial RO 9-7070 i Radio - Television BR0USE Square Deal Mover* 4 VANS 4 Agents for Aero Mayflower STORAGE 124 Maple RO 9-8159 GEO. W. DEWEY Plumbing - Healing Sheetmetal Work O Authorized DeLaval Dealer- Maple St. Rd. Dial RO 9-9157 Office Supplies LaComb's Radio TELEVISION Sales and Service MOTOROLA 36 WiUow St. Dial RO 9-5284 Massena. N. Y. BROOK'S RUBBER STAMP SHOP Daters. Pocket and Signature Stamps Stamps Made to Order Norfolk, N. Y. Phone RO 9-841* ROY SHEETS Plumbing. Healing EXPERT WORK 14 Years Experience - Maple St. Rd. Dial RO i~Mi Building Supplier TELEVISION REP Am A INSTALLATION F.Ily Insured RED MeHUGH ELECTRONICS St Mala ft. RO 947*9 SUMMER BRIDES S« MM »-MI varl.tr 1 WnMtns InrlUtlwt\ «ni AniMunctiMnta In Papalnt lUttacrivinr. AIM Birth AaiwantwnU Nipkini, Hum, Na*Mf| Mm MtaMlt, fte. BILL'S JOB PRINTING •TV M1M WWTHROP. N.T. MASSEM LUMBER I SUPPLY 41. \Everytblai wttk te bnUd.\ m 1. Orrl. St. •• FRKB ESTIMATES 0 Trnt^-t^^mH+m mw9m&m<W£&r'y9iQB*ti iKmmKM^mi^m^^mmtmmim^i
