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-r i - • 11 <..««• i.•[••*w»i.m«4ii«M > ,ifr'i.,M.j<«, l ni¥>JaMiWi ** All Major To mum Companies Battle Growing Market in Europe, By John R. Gibson The Wall Street Journal LONDON— From Wales to th^rocky hills of Greece, a mwfeiye -battle\ i£ building up between U.S., Canadian and European corporate giants for a major share—if hot domina- tion—of the suddenly lucrative European-aluminum market. Companies from both sides of the Atlantic tare crashing national boundaries arid jea- lously-defended sales territor- ies as tKey attempt to cash in cstihe mounting European de- maTid for lightweight automo- bile engines, cooking pans, win- dow sash and other aluminum products. A COMPLETE Memorial Service At Yolir^Service All Polished E.C. CROOKS MEMORIAL CORP. Established 1898 225 State St., Carthage NY Locally Represented By Mahlon H. LaVasseur 20 MALBY-AVE^ Massena, N. Y. RO 4-0377 even small ads ATTRACT 3i m e Observer On the .Welsh coast, a sub- mid-1950's, . but consumption sjdiary of- Canada's Aluminum, Ltd., last month began squash- ing aluminum ingot into 12- fdot-wide plates, the broadest ever made in Europe. - Not to-be_ outdone, James Bodth Aluminum, Ltd., a Bri- tish firm 49% owned by Kaiser Aluminum & Chemical Corp. of the\ U.S., is bolting together an ever, larger rolling mill in England to make 148-inch-wicle plates. It will begin operations next March. . Pechiney's Plans failed to keep pace and actual-. ly 'declined when the 1957-58 recession came along. Output slipped to 1.6 million tons of ingots in 1958 from 1.7 million in 1956, disappointing execu- tives who expect rising sales and arousing their interest in European markets. They pre- dict U.S. production will\ hit a record 2.1 million tons this year, but even so, their potlines are pouring out aluminum at only 84% of capacity,-' Room to Grow The average Western Europ- \cross the English Channel4 e -a n citizen uses only 0,8 pounds annually, compared to 28 pounds for the average Amer- ican. American metal men fig- ure Western Europe's use will climb about 6% a year until it approaches the\ present U.S. consumption rate. Other observers are - even- more optimistic. \You can take it as a rule of thumb that aluminum consumption in Eu France's dominant aluminum producer, Compagnie Pechiney, ilias just signed a••'$75 million contract to build a 50,000-tons- a-year aluminum ingot plant in Greece. Greek ship owner Stavros Niarchos and, possibly, the-UTS^S-Reynolds-Metals Go: also will participate. What's more, Pechiney's planners are considering an Algerian ingot- producing plant which would use natural gas from the Saha- ra Desert's new wells for pow- er. Most -important, the \Big Three\ U.S. companies—Air uminum Co. of America; Rey- nolds and Kaiser—all^ have bought into the British market,\ are expanding their newly-ac- quired fabricating •-\ facilities there and are now eyeing the Continent hungrily. However, as the marketing chief of one of the U.S. companies puts it ? \The Europeans see the poten- tials- of big markets there, too, and are not going \to give up to newcomers from America witliouL a fighU' ~~ Aluminum companies are embarking on the ventures in Europe~foF two pnncipalrrea^ sons: The costly overcapacity in the TJ.S., and the sales growth potential in posperihg \Europe.. American firms want to make use of their-excess-capac* ity at. home by linking up with European fabricators as out- lets for the American-made ingots: U.S. companies doubled their domestic capacity in the Important Cash News! GET UP TO Now Beneficial's Summer Money Special t gives you more money! :; CASH? Just say the word! . . . and get up to $800-at BENEEICIAU-^4300 more than you could get before! ^And you still have the same time.to pay —up to 24 months. Now BENEFICIAL'S SUMMER MONEY SPECIAL gives vou more cash for left-over bills, wore Cash for vacation, plus extra cash wherever your go, with your'own InterriationaTCreait Card,' honored at more than 1200 affiliated loan offices. Only BENEFICIAL can do all this for you! Phone today! •\ Loans $25 to $800 on Signature, Furniture or Car ' 3 convenient offices—which Is nearest you? m. MASSENA — Harte Haven Shopping Center . __ ' i (NefrrAcnreSuper market).. 77.^.77r«OcfcweTI~4-0261 OPEN DAILY 9;30 TO J 5^0->—. CLOSED SATUHDAT OGDENSBURG- 321 State St.. 2nd Fl. .Ph<>n» ; 1183 HOISUAM —43y 2 ^rketSt7,2ndFl.... i COIony 7-9354 \ .\. OPEN FRIDAY EVENINGS UNTIL 8 P.M. - toans-mmtojo residents of all-surrounding towns • ioanj olio moJo byTifBit^™ FINANCE CO. OF NEW YORK, INC. IfjJSf From Mutual of Omaha. .. FAMILY ENROLLMENT rope will double in the next 10 years,\- says a metals spe- cialist for the 18-natIbr^Organ- ization for European Economic Cooperation in Paris. Western Europe used l.L million tons last, year, so doubling would make it about equal to the, U.S. as a market for the light- weight metal, Thr evidence\ of aluminum's increasing utilization already is visible throughout Europe 1 . Here in London, gold-colored aluminum panels brighten the modern U.S. Embassy building; A Paris hotel outfits its rooms with aluminum ^vaste baskets, and' British housewives are learning to roast-turkeys- nr shiny lengths of aluminum foil. Expanding Research - Research is being stepped up Jo find more new uses for the metal The British have launched work on a re-usable aluminum milk container on Summer T Reading Thursday The Summer Reading Club of the Massena Public library will begin on -Thursday _ :at 10:30 at the library. .-, All children who will be en- tering the fourth, fifth, and sixth grades in September are invited. Meetings will be held every , Thursday at * 10:30 through the end of August. • /• • - Activities will include games, book discussions, stor- ies, and also three field trips. The trips,will include a tour of the- Town Hall, a visit to the Massena Observer, and a visit to the Town Historian's office.. \ ' DAUGHTER BORN* A. daughter was born July 21, I960,-to. Mr. and Mrs.. Sam- uel Garza,-Weslacp,-. Tex. The mothenis the- reformer Miss Gladys Waters, daughter of Mr. and Mrs. Andrew Waters, Lou- isville. : ago it supplied close to 95% of Britain's aluminunf ingot imports, the basic supply for the 4 British fabricating indus- try.' Alcan's share has. since slipped to about 50% and sales by U.S. firms to their captive or allied^abricators are climb- ing. One U.S. company figures U.S.'ingot sales Here this year will jump to 100,000 toirg-from last year's 44,509 tons; they passed the 40,000 tons mark in-April Down From the- Top . \When you're up around 100% of- the market, there's only one direction you can go,\ wryly ^ declares sandy he-4heory—that—it 1 would-be- ^aire,^oyjaentlevtheJ]anad- lighter than glass bottles and tougher than paper, cartons University experts in London are trying to develop an in- expensive aluminum bridge. Frances aluminum sales mon- opoly, ' Aluminum Francais, runs- a big technical center staffed\ by 100 men who train engineers and wbrkmen and try but customers' new product brainstorms. ^ American firms are contri- buting heavily to the European research • effort. \One of the biggesLthings-weJiave to offer is our advanced research,\ says the .European\ representative of one of the UVS; \Big Tbree^ firms. j American aluminum men are trying to learn from the Eu- ropeans, too. A team of Alcoa technical experts has-just-com- pleted a swing through West- ern Europe in search of ideas developed by foreign firms. Many American technical men highly-admire-Rolls-Royce's use of aluminum cylinder-blocks in big auto engines; Volkswa- American rivals, well-estabish ed in Britain,-will'soon start a major push, into their home markets. Reflecting the wor- ries,-Switzerland-recently-paS' sed a law forbidding its chief company, Aluminium Industrie A.G., from selling out to for- eigners. The Swiss company and- others are i also stepping up production as part of an PAYS THE EXTRA CASH YOU NEED i WHEN YOU, OR ANY DEPENDENT, I ARE IN A HOSPITAL, I 'AkiwillCCrCMT f\D KIIIDCIKir. UO»/C H • Helps ydu pay for expenses'not covered by ^your regular., hospital insurance sflth as special doctor and nursing serv- ices';. . and other expenses brought on by confinement. • lit. the cash paid to you.ANY WAY YOUJN1SH. \ • Pays in addition to any other insurance. ; • Absolutely no health requirements to qualify—available to couples -under 50 and .their dependent children un- - der 20. \\ • \' .. \ - '' ,' •'•\'*.. • Covers husband and wife even after age 65. _ Even covers, past cunditions-which-recuronce:policy has been in force 6 months. . - • POLICY IS GUARANTEED RENEWABLE FOR'LIFE .\. . regardless -of-the«umber^>f times-benefits, are; collected-or-any- f uture- health changes. The only time premiums could ever be ;-' changed is when such action is taken on'policies of this J. orm in your state. .\.'.'. Special offer ends - AUGUST 15! Policy may never again be offered with all its present advantages. Phone or. send coupon for details ENROLL YOUR FAMILY NOW!> RICHARD KENNEDY 93 Jefferson Ave. RO 9-2573 iicnard Kennedy 93 Jefferson Ave. Massena, N. Y Please rush full information pn 1 the new Family Enrollment Policy. MUTUAL MfNEFIT HEAITH # ACCIDENT ASSOCIATION NOMI omci OMAHA • -NEtKASKA L_ z Namo_ Address- City- Zone- 1 -State. gen, too, has been using al- uminum in small car engines for—yearsr—British—industry spokesmen-olaim~to-lead the. world--in maritime use 61 al- uminum. They expect an'order for up to 5,000 tomi or super- structure work if Cunard Lines, ivithrBritishugovernment back^ ing v , builds a replacement for the Queen Mary.- The scurrying for Europe's aluminum business that is now going on is, according to many thought ul industry observers, the forerunner of a contest for control of the whole Free World market. Many aluminum men believe their business is becoming much like theoiL in- dustry in which a big company iffl^'^^iMernationarin~scopr [Tn— order to compete — success- r fully. --- The starting gun in the in- ternational sales race sounded two years ago when Reynolds joined forces with British's Tube Investments, Ltd., and outbid Alcoa for control of the United Kingdom's biggest home-owned producer, British Aluminum Co. The group now is tightening up administration of its empire, officials say, be* fore 1 cutting lpose on an ex- pansion program. Reynolds ex- ecutives from the U,S. sit in the key production,™marketing and sales.posts. ' •• Alcoa, still smarting from the Reynolds coup, has reacted by -joining—forces—witfr-^another mammoth organization, Imper- ial Chemical Industries. (I.C.I.j. They're expanding aluminum facilities I.C.I, opened at the British government's behest in World War II. The Alcoa- I.C.I. combine also has pur- chased a foil producer and a major extruder. In what Alcoa men call a \cautious\ expan- sion, the group is enlarging capacity of its main rolling mill at Swansea, Wales, by 70% and planning at least a 100% boost in foil output. The third U.S. producer, Kai- ser, got in last by pouring f 15 million of expansion money in- to the established James Booth Aluminum, Ltd., in exchange for a 49% interest. The 148- inch rolling mill is the key project. Being buffeted so far by A- merican onslaught is Alcan, big producer of Canada's Alumin- um Ltd. network. A few years ..TheL Swiss_outfiL wJrich pro- duced 34,000 tons of ingots last year, is pushing plans for a new;-Tpower plant T production plant arid-rolling mill in the Alps; Next door- in Germany r the government-owned alumin um firm, Vereinigte Alumin iumwerke A.G ? has plunged into expansion of its fabrica tiorT facilities at Uonn. Italy's major producer, Montecatini- Settore Alluriunio, is building new ingot facilities in the north arid south of the country. And Norway's T government'-owned Ardal & Sunndal Verk A-S figures dn coiripletihg a 35,000 -trjn-Tngot-^apattt^^pansion+Mti: ian who is No: 1 man in Alum- inurii's fecently-revahiped Bri- tish sales .headquarters!. . \\ Aluminum Ltd, is fighting back largely through pouring approximately $30 millfori in- to expansion at the Welsh and other works of its big North- efn Alumlnum-eo.^fabricating subsidiary. \Altogether about. 20 rnillion pounds ($56 fnillion) is being spent here on expan- sion,\ estimates Dr.E. G. West of the Aluminium Development Association. Close to half Js U.S. money. \And there^ ob- viously lots more expansion to come,\ he adds effort not to leave anv market- ing gap to be filled by out siders^ 1 ' Aluminum in JThe^Alps^ air ATdal on rthe Tugged West coast next year; \Every American firm is nos- ing around on the Continent,\ confides a Kaiser official here \Ftir nn nrtft's rome up with anything much. You can hear air sorts; \of rumors but you can't prove any of them,\ North American companies do have some Continental ioe- holds. Aluminium Ltd. ,makes ingots in Italy, Norway and Sweden, makes extrusions and mines bauxite in France, and performs fabricating opera- tions in Gjermany, Switzerland, Spain, benmark and The Neth- erlands. Reynolds has an in- terest in-ingot making in Nor- wayv arid Kaiser is-part owner- of a holding company with in- got and fabrication facilities in Spain. The target of all the Amer* ican \nosing .around\ is a ma- jor production plant or, sec- ond best, a large-scale sales outlet inside the Common Mar ket area. Made up of France, Germany, Italy, Belgium, The Netherlands, and Luxembourg and, significantly, most of their colonies and ex-colonies in Af- rica, rich in bauxite, alum- inum's raw material, the mar ket will eventually do away with all duties on internal trade. But it will continue to levy tariffs on imports from outside the market, including, according to current decisions, a 10% of value charge on most aluminum ingots. North Amer- ican industry men consider this duty a means by France's industry to draw an aluminum curtain around the six nations. Coming National Election Stirs Interest in Books on Politics The approaching national B. Johnson, as well as Gover- '\Understanding 7 Politics, a election in November has sti mulated art interest in political affairs at the Massena Public- Library, according to Librarian William C. Slemmer, who .sug- gests that the library has a number of-books which will provide interesting background facts on this important nation- al event. \Nixon and Rockefeller,\ a double portrait by Stewart Al- sop is a must for a clear un- derstanding of the two leading candidates for the Republican nomination for President. Another book which deals with both Vicepresident Nixon and Governor Rockefeller is \Candidates I960.\ It also pres- ents the backgrounds of Sen- ator John F. Kennedy* and of Senate^majority leader Lyndon nor Stevenson and Senator Symington, who may be in the next President's cabinet. .\The Voter's Presidential Handbook\ is another \omni- bus\ book which tells of all major candidates of both par- ties. It • also presents much information about the Presid- ency, and the nominating con- ventions and the role of the citizen in politics. Two citizens, with first hand experience on the political scene, explain what every Am- erican Heeds to know in order to take part in political action, in the, book \Going into Poli- tics\ by Robert Merriam and Rachel M. Goetz. Of special interest- to \the women are \The Lady and the Vote\ by Marion Sanders and Ft. Covington Historic Block Razed (From the Fort Covington Sun) The historic old landmark in Fort Covington whieh- once housed the headquarters of General Jacob Brown during the, War of 1812, is Tiemg, raz- ed, giving place for a-bank the site by the Farmers Nation al Bank. ° In ihore modern times the property was known as the Chas. Derochie block; before that the A\. F. Armstrong Hard ware StoreT^Sd - \for many * years previously the Matthews' Hardware Store.- Althouglt4he^village^was-e& Winthrop News Winthrop — Laurentian Chapter O. E. S. will hold a baked food sale at Collins Motors on Friday, July. 29.. The sale - wnt begin- at 1; p.m. \ Mrs. Sally Lucia of Poritiac, Mich., spenT the past week with her parents, Mr. and Mrs. Albert George and her son, Dale Lucia. Mr. and Mrs. Allen.Ballou visited his uncle, Ethan Al- building soon to be erected on , . „„„,,:„„ \, nma in a • -- • ;;^~-|aen_at a nursing home in Oneida on Tuesday. Mrs. Etta Laberdee visited friends in Gouverneur on Tuesday and Wednesday. . Miss Gertrude Lane arid Practical Guide for. Women\ by Louise M. Young. The library also has one book authored by a President- ial hopeful. \Profiles in Cour- Massena N. Y. Observer '--ti Tuesday, July 26, IW0® any - MrsrrLouise Thomspn^were-kv : Ogdensburg on Wednesday and visited Miss Mildred Wood. . ' tablished about 1800 when, log buildings were the rule,, this old landmark is of timber frame and this can be explain- ed by the fact that utilizing the .water--power^of—the Salmon River, there was a ' saw milt from the community's earliest day, and ^a trip-hammer works and nail factory were situated on the east bank—of the river on Mill St. The, saw mill,- it is believed, was on the opposite side of thedriver.' _..„.• The razing of the old build- ing has : -created tremendous interest and no less amount of speculation as to its history. If its walls which once knew the \voices of military leaders of this country and others prom- inent in the affairs of the north area, could speak, in- teresting tales would be un-. Miss Jane Wasmuth, R. N., niece of Mrs. Gordon Law- rence and Miss. Bernice Ray- mond,\ a former public health nurse in Massena for five years^and who has been in the public health service \iff Ketch- ikan, Alaska, for the past two years, is now enjoying a trip to Mexico City, Jamaica, Haiti, and Puerto Rico. She will fly by jet - plane • from Puerto Rico to New York City on Aug. 9 and arrive in Syra- cuse that evening. ,-Shei will- spend a' month with her par- ents, Mr. and Mrs. Lee, Was- muth in Pierrepont Manor and with relatives in this vicinity, returning to Alaska on Sept. 8. Continental-firm^^fearUhat-^g 8 \\^ I™* wo » l . a .\1^ nerican rivals • well-estabish; ^ffed: arioTgaps in the his ory of the land could \be filled in with facts, where now there is conjecture. •.•----,,.- JCertainly, theLuold^iteikiing must be placed at the top-of the list among all the rest-that ever were here as the most likely where history was made. ^ Actually Jhe old inn was-oc- cupiebT only a few months as the—headTpraTters-^of-fipTi^;\ Jacob Brown, following the re- treat of the American forces „aft_er _ther Battle „of_ Crysler's Farm above Cornwall in which Iney^'weriS'TleTeatea'. tJenerat Wilkinson, himself then a commander of the-entire U.ST, Army, was here^ on occasions during that three-pronged campaign to invade and cap- ture Canada — a campaign \which-from its beginning was doomed to fail miserably.in ac- complishing its objective. The other two spearheads, of the invading forces were routed by way of Chateaugay'and Platts- burgh. - Seaver records in his history —: \Feb. 13, 1814, General Brown marched from French with a xbfpsof aDoiit\ 2,000 men ior Sacket Harbor\ and about the same time the other troops were withdrawn from here, going to Pittsburgh. •Rut in other respects, over its long life, the old building figured prominently in local affairs for it knew such men as JSebius Fairman.Jsaac Fair- child,\ George B. R. Gove, Wil- liarii Hogan, Joseph B. Spen- cer, Uriah D. Meeker, James Campbell, Warren; L. Manning, Jonathan- Wallace, Preserved Ware, Chandler . Ellsworth, William Hogle, Henry A. Pad- dock, Dr. William Gillis, Jamei W. Kimball,' John S. Parker, Thomas W. Creed, Hiram N. Burn§, James Y.'Camefori, Al= merin W. .Merrick, George S. Henry, Allen S. Matthews,, George F..Donahue, to name only a few. Harland Horton, county his- torian and local resident, has some notes on the old inn and these include: Formerly a hotel, 1813 Stut- son's Hotel; 1817 Spinner's; later Jesse Clark's; supposed to be the same building occu- pied by Gen. Brown in War of 1812. The town records show the first town meeting was held here in 1817, Spinner's Hotel at that time. The present building is of frame construction with raf- ters at least four inches square. The roof boards were old fashioned native pine, cut or hand made nails were ussd for the original wood shingles. Th§ nails used in the building were hand-made; probably mach^at ^he—trip— hammer works back of the present Cos- grove Store on the river bank. The lumber was sawed from local pine logs at the old saw- mill. Some of The boards show- ed evidence of fire-. Philo A. Matthews had a hardware and tin store as ear- ly as 1858. IVORY SOAP PERSONAL\ IVORY CAMAY C0MPLEXI0M 3 ForZ9 REG. IVORY FLAKES. DREFT MED. age\ by John F. Kennedy of decisive moment! in lives of celebrated political leaders. These and other books. al the Massena Public Library wilf: help you - up to date tm rtfee^* national political scene. IVORY SOAP CAMAY BATH Z For 29 LAVA SOAP Z Beg Z3 IVORY SNOW 34r REG. -i- .v.. IVORY LIQUID •c/\ REG. 35' JOY REGr. w iJXYDOir REGr. 35' CHEER REG. 3* SPIG & SPAN REG. 29 REG. DUZ SOAP ~BEGT W TlBt REG. 34' •y. PREN. DUZ Starter Size 59 COMET Z Reg. 31 MR. CLEAN Reg. 39' •< STORES Due to recent refinements in blending methods, today's PM has what we think is the finest blend formula in the \business. It is a product of one of the world's great distilling organiza- tions, National Disttllers, with its vast snpply of great whiskies— and the know-how gained from producing some of the world's finest brands. We would like you to try it. 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