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Restaurants Must Adjust Advertising By S. S. Talbert Department of Journalsim University of Mississippi Service firms more than any other type of business must adjust advertising ; to meet changing conditions. The reason is simple. The leisure-time needs of the public are changing faster than other needs. Two long-established restaurants recently sought the help of a marketing specialist to determine wny their trade was falling. Since the city was a small one,' the owners knew their ^ old customers were not suffering financially or that they had not taken a sudden fancy to cooking and dishwashing. They asked if the restaurant business in town \was doomed. Some revealing facts were uncovered by the expert. Within two years, eight new competing restaurants had been started in the town. Each new business Was advertising specific features related to price of meals, location, decor, menu, of service. Several of the new places were doing a better business than the older restaurants had ever • done. In truth, the tastes of the public had : changed in a very short time. Increased .travel had resulted in a demand for a greater variety of foods., more elegance, and more attractive dining spaces. The eating-out public, much larger • than ever, deserted the older places \when advertising indicated that new cafes in town could provide the .satisfactions which had become com^ monplace on vacations and business trips. In the face of such evidence, the firms took effective action. The action con- sisted of making changes to meet the new competition. But no less important, it consisted of aggressive local newspaper advertising which informed trie public how they had updated ser- vices to .meet demand. Medical Program To Map All Area Health Coops Fayetville~The Central New York Regional Medical Program has ear- marked $50,000of anew grant for use in organizing and implementing an action program towards the development of areaJhealth education cctopetatives. TJSe ultimate function of the cooperatives will be to pull together local, state and national funding programs, comprehensive health planning agencies, and all local health and educational resources to stimulate and coordinate health education in the area served. The goal of RMP is to promote new techniques for improving th e ac- cessibility, efficiency and effectiveness of health care. This project will help achieve this goal through four basic methods: \CD development of programs to help health care providers move up the health career ladder; (2) keeping health professionals up. to date on new medical knowledge, thus improving effectiveness of health care; (3) providing public health education so that people will know more about prevention of health problems and also people will know more about prevention of health problems and also the when, where, why and how of getting help; (4) stimulating health agencies to cooperate, share resources and work together. Project director will be Tony Parisi, assistant professor of administrative medicine at the Upstate Medical Center, Syracuse. The RMP project has evolved out of a 1969-1971 nursing continuing education program which, among other things, supported various nursing education programs sponsored by five subregional steering committees. These committees will now expand to include other members of the health care team and be charged with initiating plans for an education center in their area. The subregions include the following counties: Far North - St. Lawrence and Franklin; North - Jefferson and Lewis; West - Oswego, Onondaga, Cayuga and Cortland; East - Oneida, Herkimer, Madison and Chenango; and South - Tompkins, Tioga, and Broome in New York State and Bradford and Susquehanna in Pennsylvania, Under a new national guideline, this as all other RMP-supported projects, can receive RMP funds only 'for a maximum of three years. After that, they must be assimilated into existing patterns of financing or seek alternate sources. A GROWING LOCATION ARLINGTON, Tex. (AP) — The so- called mid-cities area between Dallas and Fort Worth is being transformed into a major tourist attraction for both cities. Cow pastures and empty lots are being converted to amusement parks and stadiums, which some observers estimate should bring in more than $100 million annually in another decade or less. The past few months saw the opening of Texas Stadium in Irving as home of the Dallas Cowboys, and the refur- bishing of turnpike Stadium as home of- the incoming Washington Senators. •PAGE 2 WEDNESDAY, DECEMBER 8, 1971 THE JOURNAL Chuck Steak CENTER CUT Rib Steak TENDER CHUCK Cubed Steak BONELESS Chuck Roast BONED & ROLLED CHUCK Boston Roast FIRST FjVE 7 \ RIBS Rib Roast _ CALIFORNIA Chuck Roast IEAN MEATY Short Ribs OF BEEF 59' I r 'ML^Pkc Skinless Franks ^m I 29 aVa^ a^^OI *> LANCASTER LONG (SAVE IOC LB.) - - - PORK ROAST OT Stick Bologna YOUNG TENDER (SLICED UNIFOR M THICKNESS) Beef liver _____ CAROLINA PRIZE LEAN Sliced Bacon RATHS BLACK HAWK PURE WITH COUPON CRISCO SHORTENING WITH COUPON (SAVE 35c) PETER PAN PEANUT BUTTER 59 c Pork Sausage _ ^^ DURR'S FRESH SMALL PORK ^ 59' Link Sausage WITH COUPON Maxwell House Instant Coffee 18 OZ. (SAVE 18c) Save 40* $ 1.25 PILLSBURY SWEET MILK Biscuits. FARMDALE FRUIT PUNCH ORANGE OR BUTTERMILK soi.1 CTN. FROZEN FAVORITES RICH'S COFFEE JIFFY ALL VARIETIES (SAVE32c) ^_ ^, m FAKMUALfc r-KUII TUNV. n VKHnwc«« #_l Cake Mixes^^ORKS 5 1 drape Brinks 4s\ PBINCESS FACIAL _ IDEAISWEETCHIPS IDEAICUTG«EEN Tissues_„5^ $ 1 Cucumber 3 ^ $ I Beans -'JZZ.5 .* * I RICH 3 2 OZ . CTN . (SAVE 9< • MIX OR MATCH IISY'S 24 OZ. PKG. Peas or Corn LIIIY'SCU T 2 4 OZ. PKG. Green Beans UBBVS 24 OZ. PKG. Peas & Carrot LIBBY'S FOR SOUP PRIDE O F MAIN E French Fries. BIROSEYE |SAVE 56c] 4 21*S| PKGS. I Cooked Squashy 7 KG' I 12 OZ.S CANS 1 IDEAL lSAVE8c) Lemonade __4 MORTON'S (SAVE 17c! ^ 20 OZ.S 1 «# PKGS. I Pumpkin Pies. LANCASTER FULL COURSE Meat Dinners. LANCASTER Beef Patties. 11 OZ. . PKG. 44 1 2'MB.$ 1 99 PKG- Turbot Fish Fillets 69 c COOKE D COMMODORE Fish & Cheese B79' IDEAl {SAVE 20c|. PACKEH'SlABEl SALAD |SAVE11<1 IDEAL IS.AVE 16<| Pumpkin__4^s $ l Cherries ^Jl^l Sauerkraut 4 V 1 ? , - . • JACK O'LANIERN, . . IDEAL WHOLE KERNEl OR CREAM UIIY TOMAtO - _ Yam*__3^ $ 1 Corn_J_____5 'sst 1 Juice_J_!_i3^ 5 l IDEAL SAUCE |SAVEJ0<| IDEAL RED'BAND THAN K YOU A PPl'E OR CHERRY Crdnbe«y^4s $ l Peas^!^4s s 1 Pie Filling_3^. IDEAL SElECTRIPEr-PlTTED IDE M WHOLE 0lives__™_3 •«&* 1 Beets_Z! THAN K YOUPUAAPK1N 5'is*t Pie Mix_^5^ $ 1 ^^ — JSJ'SAVElOtl Cream Cheese_ 8 PK 0 <? 29 c Sweet Gherkins 49 Baby Oil .\ 99' CHOCOLATE iSAVE St. CELETA .SAVE lOO p*EA M Daintee Bit$__2'pKf?89 c Salad 0lives__'^ 49'Coffee Creamer 44 IDEAL iSAVE4t|- AUN T JA .LS. EXTRA MEASURE BAKERY ACM E SUPER LOAF *% C m BRIAD__3/1 LONG ISAVE 5c) Sandwich Bread 3 s l LARGE-ISAVE 6c) Fruited Babka _ R ,SG 79* GOL D OR MARBLE (SAV E 4c) Pound Cake. ^59' U.S:*H0. 1 LEHUCE HP. LONG GREEN CUKES Cg THIS COUPON WORTH 1 35< OFF S THE PURCHASE or 5 g ONE 3 It. CAN S CRISCO OR CREAM 'g WHITE SHORTENING THIS COUPON WORTH S 1S C OFF THE PURCHASE OF ONE 18 bZ . JAR .. PETER¥AN • PEANUT BUTTER; 11 'g W/-S7.50 PURCHASE ^ s*'g W/S7.50 PURCHASE r ^~ SS IIMITflNF \ t =fi>4> LIMIT ONF ^ - -• =fef g LIMIT ONE 10 EXPIRES LIMIT'ONE i 12/ : 11 /71. 3 K EXPIRES §5 g 12/11/7 V ' BUMfoxsxt g~ YHIS COUPON WORTH gfe THIS COUPON-WORTH ^> fc* EXTRA FANCY RED Delicious Apples^ 15 FOR 1 Russett I*otatpes_^_!0fe79 l BEAK ». SKIFF HIGH QUALITY M £% ~ Wll ° ' 1 A AA ( Cortland Apples 5 &0-?. Bird «*>*.--••.-----1->.-.' O-v-PT HOLIDAY BAKING HEEDS FANCY MIX ENGLISH WALNUT I LB. $ I 29 PKG. Fruit Cakeci!,S9'Medl$iL J 1 IMPORTED PITTED Pates_ ASS'T MIXED 11B. .PKG' . 49 c rluts_J J iL69 l^ • WITH THIS COUPO N I 100 S&H S GREEN$TAMPS g >=> WlmTH E PURCHASE O F .^ g TWO PKGS. ENGLISH O. 40 e OFF THEPURCHASEO F - ONE10OZ. JAR MAXWELL HOUSE INSTANT COFFEE EXPIRES ^^ •T2'/'ii/'7i <-%4Jxf;..- > g THIS COUPON WORTH \gl ^ THIS COUPON WORTH § 5 § 12«0W Sl 30'OFF « THE PURCHASE OF ONE16-6Z. BtL. WOOLITE LIQUID CLEANER EXPIRES THE PUR6HASE-OF ONE 80 CT. PKG. § GLAD g SANDWICH BAGS g EXPIRES J=? 12/11/71 .^ ^L0;y.fi.\n,i.i; 0i0.v>. {g WITHTHIS COUPON I 30 S&H § GREEN STAMPS g WITH THE PURCHASE O F im S; THE PURCHASE OF g ONE 83 OZ. BOX gj 0XYD0L „! 3 !==• EXPIRES ^S'j g 12/11/71 j^£dWwitHtHi<fCOUPON nifg §550 S4H?S s f =>; S ' WITHTHE r PURCHASE <S; Sg ANY ROYAL MAILOR § ~ ' SHAKESPEARE-S COUNTRY =* \ WALNUT MEATS \g. ONE 2 LB. BAG 5 ; A9i<LtecfixxsiJ! g E^GUSH IRONSTCSNE COMPLETER ,g PELTON POPCORN g; | p| E(E g EXPIRES —^ ^ • \ m • 12/117.71 •Si': : EXPIRES 12/11/71 .^!i_:i^yyg:y_i. Vi . > t 1 '