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only one out of 20. Reje ^kH &om them doesn't mean a thing.\ Ms. Glassman, who was a high school guidance counselor for 14 years before starting her own business, is well acquainted with the suburban obsession with get ting one's child into the \best college.\ Many of the top choice colleges seem to be perennials: the Ivy League schools such as Yale, Harvard, Princeton, Dart mouth, Brown, University of Pennsylvania. Other schools, equally good, go in and out of iirfKfe -flim* 'favor, she said. Cur chappaqua journal, Wednesday, July 2 & July 9,1986 Food For Thought Sweet and Sour Whole Fish is often served as the finale at a Chinese banquet to symbolize \abundance\ since yii, the Chi nese word for fish, has the same sound as the word for \plentiful\ or \abundance.\ In some parts of China, a whole fish is served in the New Year banquet, but never touched or eaten. It is considered a good omen because there will always be food left over in the coming year. \Mu Shu Pork\ is so called because the eggs added are firmly scrambled and broken into bits resembling \mu shu\ which means yellow cassia flowers. It's fun to eat out—and you deserve it! Enjoy a delicious meal at Flower Dragon Restaurant, on Rte. 128, Armonk, NY (914) 273-3383. Currently out, for instance, are the women's colleges, even the \Seven Sisters\—once the goal of the brightest young women. They have lost favor to coeducational institutions. \They will come back,\ Ms. Glassman predicted. They are irreplaceable in terms of women's development. They allow girls to acquire confidence and assertiveness free from competition with men. Women's lib aside, girls still hang back from outright competition with boys. They want to be pretty and feminine and not too smart. Away from boys, they can compete more freely, and the social life these days is perfectly normal at these schools.\ Shake schools are gone These are tough times for all private schools. \But the most shaky have already folded,\ said Ms. Glassman. \The rest will survive. They have learned that it is a mistake to downgrade the applicant pool, and those that tried that route have once again upgraded. Instead they are reaching out to new populations; adults, seniorcitizens, the learning disabled, and are finding other uses for buldings they already have, and not building more.\ Jennifer, advised Ms. Glass- man, might have done well to include one of those private schools—not currently a top favorite—in her list of choices. \Either she was not properly advised or she ignored the advice,\ Ms. Glassman guesses. \The idea is to pick schools which are withing reach, but among them should be several highly competitive, some slightly less so, and at least one 'safety'—a school in which the student is at the top of the candidate pool.\ And what should all the Jen nifers do now? i . * V' \If there is somp^vork she can do for a year that will interest her and provide good training, she can put off college for another year, and make her applications more wisely. If she would just spend the year working as a FREE KODAK FILM ( ASA 100) FREE 8x10 Color Enlargement 2 Sets o f Prints $9< CMO 7* C <ii 31 D>«CD*all tot. Tint. »r~Hlm*5\ Price are for Matte Finish Only Offer Expires 7/31/86 R'. iriO 8. A.sP S'l ililVKl f . I'\' Millwo'-'i NY FILM STOP ' • A . • FREE ESTIMATES * GUARANTEED PRICE QUOTES OFFICE & PIANO MOVES BARR BROTHERS MOVING CO., INC. LOCAL AND LONG DISTANCE (914) 747-1746 J7 Packing & Crating Reliable Professional Movers at Reasonable Rates 7 Rolling Hills Road. Thornwood. N Y. 10594 check-out girl or 'hanging out', she should take action now to get into a college by August. If it is not her first choice, she can apply for ' nsfer to her first choice by yring of next year or at the latest by spring of her sophomore year, and her chances are excellent that she will get in.\ Still openings Ms. Glassman says many excel lent colleges and universities still have openings. It is quite possible to pick one that is entirely suitable for Jennifer, iind to gain admission. What is more difficult, Ms. Glassman warns, is obtaining housing on or near campus. \Jennifer should immediately get a list of collegest which still have spaces. She can get it from her school guidance counselor or a private counselor. Then she should phone the Deans of Admission to those schools that interest her and make appoint ments for personal interviews. She should not lose time by doing it all through the mail. When phoning for the interview, she can mention her qualifications. She should take her transcript with her to the appointment, along with all the records which will be required. While visiting the campus she should check out housing.\ No more switching The college picture has changed drastically since the late sixties and early seventies when the college of choice tended to be a large university, perhaps in the midwest, which offered the best riot potential and the most \relevant\ (read easy) courses. Switching from school to school to school and dropping out for semesters was the rule. Today that is out. College is seen once again as the route to a successful car,eer, and the pres tigious co„lle;rie as the swiftest route bec^uselof its 'old boy net work and topplaceme'nt services. Switching colleges costs too much in both time and money, Ms. Glassman pointed out. \It was one thing when a year cost under $5000, even allowing for inflation. Today a year in a private college is more like $17,000. To risk having to do a semester over because of transferring is out of the question.\ Even though graduating from college does not guarantee the career of one's dream, not having a degree is tough at two stages in a typical business career, said Ms. Glassman. A degree is necessary at the entry level and when being considered for a top promotion. It doesn't matter too much in the arts, but is - of course- the sine qua non for a profession. However, making it into Prin ceton or Harvard is not the end: it is the beginning. I once heard a college president address an incoming freshman class, saying, \You all come here from the top 5 percent of your high school classes. Before the year is over, half of you will be in the bottom 50 percent of your class.\ I AMERICAN VCANCER ? SOCIETY Volunteers needed at Veterans Hosp. High school students are urgently needed as American Red Cross summer volunteers at the F.D.R. Veterans Hospital in Montrose for friendly visiting, clerical, recreation aides, patient feeders or patient transporters. Students will be guests of the hospital for lunch. Students will spend one day a week at the facility. American Red Cross will provide transpoi tation to and from Montrose embarking from the White Plains Chapter house. For information contact My rna Genauer 946-6500, ext. 233. Do you need advertising for a complicated or technical product that makes sense and can interest ordinary people? If your product or service is in, say, the electronic, computer, medical, chemical or aerospace field, and you think the adver tising that describes or sells it should be more understandable, or interesting — more engaging—we may be able to help. Not just advertisements, but training films and data sheets We have brought tears of joy to the eyes*of clients with flashy, double-page, full color ad campaigns but for most hi-tech products they are just tip of the iceberg. We do brochures that are handsome, marry technical accuracy with simplicity, and more often than not have drama. Data and spec sheets rarely appear on the Times' best seller list, but that doesn't mean they can't have style and interest. In fact your style. All your advertising mate rials should signal at a glance that they're yours. If they don't, you should speak to someone and we're suggesting us. How about training presentations— cards, films or slide shows — for your organization or distributors? To make them instructive is a worthy goal, but they must first keep your audience awake. You get the idea. Why we're pretty good at what we do Many people can get a quick, accurate grasp of technical data and products. But not many of them can put that informa tion into the heads of people who don't have that ability. It's a challenge best met by the combination of inventive minds and sense of humor in our organization. It takes time to get good at it and we have paid our dues. For example we've done advertising for a dozen Fortune 500 companies for items ranging from Buck Rogers products and software for solids modeling, to the hydraulic system of jet aircraft and medications that remove in ternal parasites from cattle. Some of these products cannot be made lovable; but all can be made interesting to the people you want to sell. Service in depth Creative work is part of what we do. If you need full service, we will help develop your advertising strategy (based on your mar keting strategy) including which media to use and how to apportion your budget. And we'll explain what's behind each recommendation every step of the way. Peter Hahn & Associates Advertising asS-'Main Street, Box 100, Armonk, NY 10504 - 914 273^5688 .-v\ ; ( •• ' 'J; > Why not give us a call? Let's discuss what you think needs to be done. chappaqua. cross westchester weekly paper EDITH HAHN, publisher and president JANE MUIR, editor-in-chief ELLIN HOLOHAN, senior editor MARGE CHILCOAT,/ea/ur« & special sections editor EDWARD SHAPIRO, director of marketing and sales ESTHER SCHWARTZ, advertising manager JOAN STONE> business manager, USA R,rHAHN, production & typography manager, ANDREA JONES, production assistant, NANCY MJZOW, design consultant, HILLARY .GOLDMAN, career directory & service guide sales NATIONAL NEWSPAPER ASSOCIATION Published weekly)by Harrison Communication, Inc. MAILING ADDRESS: Box 77, Chappaqua, NY 10514 59 So. Greeley Ave., Penthouse 7' TELEPHONE.:(914) 273J681 ONE YEAR SUBSCRIPTION $22.00 Member, Cross Westchester Weekly Group Harrison Independent — North Castle News Aft. Kitco/BedforaVPound Ridge Chronicle Mt. 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