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Image provided by: Hobart and William Smith Colleges
The Herald March 13,1953 For Newspaper Kindled 75 Years Ago embellished a .grave newspaper in a grave era. The first fulLpage headline appeared on the .econd page of the March 29, 1917 edition.»It was: OH! odie,- Goodie, That’s Mine Too,” the title o f a page in am a > >. to the question “Why is there nothing funny in the humour of the HERALD?” The establishment of -Alumni and .humor columns by 1923 marked the final step in the process of evolution from the literary monthly of 1879 to the newspaper of the present. The humor column was “The Raven” which lasted with few interruptions until 1928, when, as the editors said, “It croaked its last.” The “Walrus” column of the same era was of a more serious nature, even philos-. ophical at times. Many of the features prior to 1900 were revived under different titles. The HERAXD alao mirrored the spirit that pervaded the college during the early and middle twenties when some of HOBAJtT’S greatest athletic teams were matched with Cornell, Tale, Army, Princeton, and Oxford-Cam- bridge. Rochester however, was the traditional rival, and the editors of the Herald never let the students forget it. A 1927 issue for instance, contained, the following advice before the Rochester game; Beat Rochester boxes, and the heavy black headline BEAT ROCHESTER! on every page but the second. After the Crash Starting with 1929, the paper began to feature a com bination o f humor and gossip columns. A column, entitled \O. 0. Maclnmerl” was started and it lasted until 1936. The Herald staff moved into newly renovated quarters in Geneva Hall’s basement. The editorials were only one column wide and were devoted to subjects that reflected the false security of the depression era. In the thirties our lacrosse team played Oxford and Cambridge and beat them both. In tEe early thirties the editors searched incessently for things to crusade for and invariably wound up with such momentous examples as “the windows in the swinging doors o f Coxe Hall are too high to be useful in preventing collisions,” ■ Every incoming editor would devote a column or two to a valiant attempt to reviving waning spirit on campus, even if the school was in a frenzy of spirit. During the de pression years the paper printed almost no photographs. Those photos that did appear were usually portraits of staid old faculty members who looked stonily into the camera. Hobart humor seemed to reflect the era; “ A good example of Period furniture is the electric chair; it ends S sentence.” Sports writing contained all manner of clever observa tion. “Just as useless in trying t o huirt anemic polar bears on the Sahara Dessert were Hobarts attempts to solve e masterful defenses of the Oberlirr quintet.” The Volstead act was passed and the Herald ran a I (Continued from Page 1) survey to find out if drinking actually decreased on cam pus. Results— negative. In compliance with the new law th' fhetes gave a “ tea” dunce after a football game. The “ie.t ’ drinking lasted from 4:30 to 7:30. You may draw your own conclusions. The Herald greeted incoming-freshmen with these in spiring phrases, “You are poised on the threshold of know ledge and Jean Harlow was poised on the advertising mat ter of Lucky Strikes. The pajyer undertook a crusade for a student smoking room with one of those new gadgets— a radio. The “Herald” of the thirties devoted special features to the doings of the alumni, and the editorials showed an increasing awareness of world politics as Hitler’s war machine gained impetus in Germany. Issues of the “Herald” were distinctive in their total lack of any cartoons and it was not until 1935 that political cartoons of national scope appeared in the paper. With the repeal of prohibition the Herald ran a survey to determine i f drinking had increased as a result of repeal. Results — negative. Drinking had never decreased and it would be difficult to surpass the present high level of-' consumption. The paper voiced vigorous approval of the newly proposed Spring Weekend in 1934 and Donald S. Labigan was appointed Make-up Editor. 1934 also witnessed the- first and last issue of “The Mayniac,” an unhappy at tempt to humorize the Herald. 1935 marked a significant change in the Herald’s pol icy. In an attempt to produce a paper similar to the large daily newspaper, a smaller size sheet, and new styles of headlines were among the innovations tried. The literary quality of the paper was improved. A s a rqsult of the publicity the Hearld gave fraternity initiations action was officially taken to limit Hell Week activities to the chapter house. The Statesmen football squad watched their hopes for the first undefeated season since 1915 vanish as they lost the last game of the 1936 season to a superior Army team, and the Herald was strictly Republican in its editorial attitude. Mac Breathes Last Good old “O. O. Maclnmerl” finally met its demise in 1936. This was Hobart’s longest continuous humor column. Its first authors had initiated a standard of light humor that was of a consistently high quality. The column’s last years saw it degenerate into a morass of gossip and dismal attempts at satire. The first action photo since 1922 appeared in a 1937 issue of the Herald. In the sports dept, a column started that was the forerunner or our “Pressbox,” called “From the Pressbox.” Sports articles were discarded at random throughout the paper and did not have the last page position that they have enjoyed/ in recent years. A ’ Quality Clothing Store Since 1899 Si 7 & ik p r& flark Inc. C A I N % I N I M H I C B 1 S E V A . e i o T N i c m N . V HOLLIDAY INN GENEVA’S FOREMOST FASHION STORE The Seneca Shop W e are in Business For Your Health Palmerton’s Pharmacy 117 \Washington Street Geneva, New York Phone 2864 HARMAN’S The Finger Lakes Most Popular Sport Shop. Cass Plow^er Shop — Flowers — For All Occasions 101 Seneca St. Phone 2071 It’s the Finest If i t comes From EARTH Jewelry Store 106 Seneca Street h a r r y r M c C o n n e l l TERRYS Where Hobart Meets. Wm. Smith R0GAN & JOHNSON McGregor Sportswear 16 Seneca St. Phone 2714 THE NATIONAL BANK OF GENEVA D epository F or T h e C olleges O f T h e S e n e c a The “Herald” of 1939 printed this cryptic editorial comment, “The U.S.S.R. is the great imponderable in this play of power politics. No one knows what is behind the enigmatic smile of Stalin.” We found out. In 1940 The “Herald” finally gave by lines to its previously unheralded writers. Because of the shortage of paper during World War II Herald editions were relegated to the small size of its early \years. In spite of stringent regulations, the staff managed to maintain publication. Hiroshima and the Big Blast brought a new type of student to Hobart. Veterans dominated the campus and the Herald. Although the shortage of paper still necessitated a small edition, the paper reflected the more mature views of the new stu dents. These students were not afraid to criticize the ad ministration in caustic terms and vented their feelings in a series of satirical cartoons. Humor seemed to revive in the Herald with tlm institution of a column'called “ Re flections in a Bloodshot Eye” by Harrington and Peper. The Hobart Review first came out in 1947 and one of the most spirited of all intercollegiate rivalries was sus pended as a result of an incident that occurred during nalftime of the Hobart-Rochester game. 1948 and the Herald publicized the need for an organi zation representing the neutral body. The Intercollegiate Press Critical Service awarded the paper a first class honor rating and the editors felt the pulw of the student body in regard to a place on campus that would serve beer. “That there exists a need for such a place can hardly be denied, for the drinking of beer has become an important part of American College life.” This year alao marked the placing of the William Smith Seal along side that of Ho bart on the front page of the paper. The Herald fyas always lacked an abundance of cartoon ists and this condition resulted in the policy of using car toons from previous years. One particular cartoon by George Statne was used over six times in a six year period. The Herald started a journalism workshop in 1950 which has recently been revived in the form of a series of Seminars for neophyte journalists. The Chirstmas issue of this year was in two colors. Personality sketches in cartoon form of campus athletes becams a regular feature. The present and the future The present Herald? — Its general makeup is a far cry from its scholarly, l/tmn imaginative days in the nine teenth century. Stories are relegated to their proper places in the paper and news takes up the majority of the space. Editorials still crusade for school spirit and are still met with disgruntled retorts from indignant readers. — In short, the “Herald” has become a newspaper. The future Herald? —We can only venture to say: “Ubi vita est, spes eaf.” CARROLL’S CENTRAL SERVICE Joe DiDuro's Pat SHOE REPAIR “We Fixum Like New” (A few stores below Woodworth’s) 138 Castle Street Geneva, N. Y . BOOKS, STATIONERY - GREETING CARDS LOUIS A KARL KLOPFER 23 SENECA ST. Raymond Hotel 291 Exchange St. — Known for — Pizza and Spaghetti Tel. 2580 MICHAEL’S ESSO STATION Corner Castle and Main HOBART if® Car Rentals U Drive It Prompt Service Washmobile Instant Car Wash Road Service Harriet Robertson’s Handcrafts A Imports Smart Jewelry 493 Exchange St. Hotel Seneca BARBERSHOP “It pays to look Well” SENECA DRUG CO. SALES AND SERVICE Geneva Auto Co.. Inc. 145 Castle St. 8118 TWIN OAKS Restaurant Where Hobart Meets William Smith FOUNTAIN SERVICE AND DELIVERY McCarthy’s Pharmacy — Drugs, Cosmetics — 162 Castle St. Phone 6130 Finger Lakes Laundries & Cleaners, Inc. SPECIAL STUDENT SERVICE Phone 6677 The finest in shoe* Coiutiff Shoe Co. Ask to be fitted 500 Exchange St, Geneva EYES EXAMINED Prompt Service On All Repairs M. I. GROSSMAN Optometrist 35 Seneca St. Geneva PHONE 6213 Modern Quick Shoe Repair Co. Tony Lalli 22 Linden St. Compliments of James Reale & Son Dry Cleaning and Laundry ■i
